Exam 11: Competitive Dynamics

Explore all topics

Because the cost of buying higher market share may far exceed its revenue value, a company should consider four factors before pursuing increased market share. Which of the following involves putting a strain on the firm's resources?

(Multiple Choice)

4.8/5

(34)

Question 141

According to Theodore Levitt, product innovation is always a more profitable strategy than product imitation.

(True/False)

4.7/5

(35)

Question 142

The most indirect assault strategy that can be used by a market challenger is the bypass attack where the challenger bypasses the enemy and attacks easier.

(True/False)

4.8/5

(39)

Question 143

Using the ________ approach, we define competitors as companies that satisfy the same customer need.

(Multiple Choice)

4.9/5

(29)

Question 144

In a ________ defense strategy, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it's forced to pull back to defend itself.

(Multiple Choice)

4.8/5

(39)

Question 145

An alternate way to increase sales volume is to increase the usage rate among users. This can be done by ________.

(Multiple Choice)

4.9/5

(32)

Question 146

In satisfying customer needs, a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.

(Multiple Choice)

4.9/5

(35)

Question 147

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who might use the product but do not at present.

(True/False)

4.9/5

(35)

Question 148

Return on investment for businesses in smaller markets exceeds that in larger markets on average.

(True/False)

4.7/5

(34)

Question 149

Which of the following strategies should be adopted by marketers during a recession?

(Multiple Choice)

4.9/5

(37)

Question 150

Showing 141 - 150 of 150

Because the cost of buying higher market share may far exceed its revenue value, a company should consider four factors before pursuing increased market share. Which of the following involves putting a strain on the firm's resources?

According to Theodore Levitt, product innovation is always a more profitable strategy than product imitation.

The most indirect assault strategy that can be used by a market challenger is the bypass attack where the challenger bypasses the enemy and attacks easier.

Using the ________ approach, we define competitors as companies that satisfy the same customer need.

In a ________ defense strategy, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it's forced to pull back to defend itself.

An alternate way to increase sales volume is to increase the usage rate among users. This can be done by ________.

In satisfying customer needs, a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who might use the product but do not at present.

Return on investment for businesses in smaller markets exceeds that in larger markets on average.

Which of the following strategies should be adopted by marketers during a recession?

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Position

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Marketing Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization

Filters