Exam 11: Competitive Dynamics

According to attack strategies available to the market challenger, the ________ can be used when the challenger spots areas where the opponent is under performing.

When a regional computer-manufacturing firm began to seek out customers who lived outside of its traditional market boundaries, the firm was employing which of the following new customer expansion strategies to expand its total market?

When "petroleum" companies such as Canadian-owned Nexen have sought to recast themselves as "energy" companies, increasing their research into the oil, coal, nuclear, hydroelectric, and chemical industries, these companies were employing a ________ strategy.

As a market follower strategy, the ________ copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location. This strategy is tolerated by the market leader as long as the follower's aggressiveness does not mount.

The market leader must work hard to stay on top of its market. Three strategies can be crafted to achieve this objective. Describe these three strategies and any relevant sub-strategies that are necessary for accomplishing the primary objective.

As a brand manager, you have decided to implement a preemptive defense to meet an anticipated competitive challenge. Describe the preemptive defense.

A market challenger's success depends on combining several strategies to improve its position over time.

The most successful blue-ocean thinkers take advantage of all three platforms on which value innovation can take place. Which platform involves channels and logistics?

When large companies can no longer defend all their territory, they launch a ________ defense where they give up weaker markets and reassign resources to stronger ones.

Firms entering a market should aim at a niche initially rather than the whole market.

What are fads?

Consider that you have been placed in the role of being a market challenger. Where (toward which opponents) can you attack?

After the market leader position, firms that occupy second, third, and lower ranks in an industry are often called fledgling leaders.

Sun Microsystems licensed its Java software to millions of software developers to make a stand against archrival Microsoft. Which type of challenger strategy does this represent?

When a bank takes loan requests over the phone and hand-delivers the money to the customer, it becomes a ________ specialist.

As a market follower strategy, the adapter emulates the leader's products, name, and packaging with slight variations.

When your competitor delivers more for less, two strategies can be employed to meet this threat. Such a situation was recently faced by Kmart. Which of the following combinations would be most appropriate to meet the challenge thrown-down by the competitor?

Being a market leader is often a difficult position to maintain and defend. The market leader must protect its current market share through good defensive and offensive actions. Second, the firm can try to increase its market share, even if the market size remains constant. What is the third course of action recommended for market leaders?

The most constructive strategy that a market leader can use to defend its terrain is to follow the path of "attack before they do."

Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following could pose a threat by raising prices or reducing quantity?