Exam 13: Analyzing Nonnumerical Data

______ allows us to record and reflect upon the observations and insights accrued through the research and coding process.

We often memo by placing ______, in the form of margin or sticky notes.

Compare and contrast deductive and inductive approaches and discuss the advantages and disadvantages of both approaches. Also discuss when one (or both) approaches should be used.

______ is a method of organizing coded material that involves placing similarly thematically coded information into relational categories.

Discuss the use of NVivo for social and health research.

When we use the results of our analysis of one type of data to inform or shape how we go about analyzing the second form of data, it is referred to as the ______.

Ted's research on video pornography involves ______ because he has a predefined interest in sexually violent behavior.

______ generally begins with the identification of general themes and ideas that emerge from a very literal reading of the data.

Choose a movie, play, book, or TV series for a content analysis. Determine the following for this analysis: a. research question b. independent and dependent variable c. operationalization of the variables d. coding approach (Deductive, Inductive, or Mixed) e. computer-assisted qualitative data analysis software f. Materials you will use

______ is a search of a specific word or concept which appears the most often in any textual data.

Inductive coding is often referred to as open coding.

When we use one data source to complement and expand on the analysis of another it is referred to as the ______.

A ______ in NVivo allows us to work more efficiently and effectively both alone and in team environments by having all material related to a project in one central location.

______ is a method of data management whereby the analyst attempts to simplify observations by way of assigning them to conceptually or theoretically relevant categories

A ______ approach is where we merge the two forms of data into a single data set in order to compare the results.

Google Maps is what kinds of computer-assisted qualitative data analysis?

______ involves the researcher coming to the data with a well-specified or predefined set of interests.

______ allows you to do a word or phrase search and displays the results in the context of several words before and after it.

Annaliese is making ______ by placing sticky notes near coded content to make sense of the codes later.

Elsa would like to import Twitter data into NVivo to analyze comments related to the latest U.S. presidential election. What tool does she need to do this?