Exam 11: Effect of Media on Knowledge, Information, and Perception of Social Issues

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In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

(Multiple Choice)

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(33)

Question 21

Agenda-setting theory states that media tell us what to think.

(True/False)

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Question 22

Research on spiral of silence is sufficiently robust that there is little criticism of this important theory.

(True/False)

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Question 23

When online news sites and legacy media shape one another's news coverage, ______ is said to occur.

(Multiple Choice)

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Question 24

_________ combines many ideas about media effects into a global perspective on how campaign communication can change our actions and achieve pro-social objectives.

(Multiple Choice)

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Question 25

Elisabeth Noelle-Neumann argued that people employ their ______, something of a 6^th sense allowing them to assess the distribution of opinions for and against their ideas.

(Multiple Choice)

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Question 26

Knowledge gaps are typically found between people of different educational levels.

(True/False)

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Question 27

A popular rock star becomes involved in a scandal that raises questions concerning his close association with white supremacists. People become hesitant to defend him publicly and he loses a valuable advertising contract. This example best illustrates _________.

(Multiple Choice)

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Question 28

Which phrase best summarizes agenda setting theory?

(Multiple Choice)

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Question 29

Research has demonstrated that the position of a report in a news broadcast influences its agenda-setting power.

(True/False)

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Question 30

Showing 21 - 30 of 30

In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

Agenda-setting theory states that media tell us what to think.

Research on spiral of silence is sufficiently robust that there is little criticism of this important theory.

When online news sites and legacy media shape one another's news coverage, ______ is said to occur.

_________ combines many ideas about media effects into a global perspective on how campaign communication can change our actions and achieve pro-social objectives.

Elisabeth Noelle-Neumann argued that people employ their ______, something of a 6^th sense allowing them to assess the distribution of opinions for and against their ideas.

Knowledge gaps are typically found between people of different educational levels.

A popular rock star becomes involved in a scandal that raises questions concerning his close association with white supremacists. People become hesitant to defend him publicly and he loses a valuable advertising contract. This example best illustrates _________.

Which phrase best summarizes agenda setting theory?

Research has demonstrated that the position of a report in a news broadcast influences its agenda-setting power.

Understanding and Evaluating Mass Communication Theory

Establishing the Terms of the Debate Over Media: The First Trend in Mass Communication Theorymass Society and Propaganda Theories

Normative Theories of Mass Communication

The Emergence of the Media-Effects Trend in Mass Communication Theory

The Consolidation of the Media Effects Trend

The Emergence of the Critical Cultural Trend in North America

Theories of Media and Social Learning

Theories of Media and Human Development

Audience Theories: Uses and Reception

Theories of Media Cognition and Information Processing

Effect of Media on Community and Everyday Culture

Media and Culture Theories: Meaning Making in the Social World

Media and Culture Theories: Commodification of Culture and Mediatization

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Exam 11: Effect of Media on Knowledge, Information, and Perception of Social Issues

In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

Agenda-setting theory states that media tell us what to think.

Research on spiral of silence is sufficiently robust that there is little criticism of this important theory.

When online news sites and legacy media shape one another's news coverage, ______ is said to occur.

_________ combines many ideas about media effects into a global perspective on how campaign communication can change our actions and achieve pro-social objectives.

Elisabeth Noelle-Neumann argued that people employ their ______, something of a 6th sense allowing them to assess the distribution of opinions for and against their ideas.

Knowledge gaps are typically found between people of different educational levels.

A popular rock star becomes involved in a scandal that raises questions concerning his close association with white supremacists. People become hesitant to defend him publicly and he loses a valuable advertising contract. This example best illustrates _________.

Which phrase best summarizes agenda setting theory?

Research has demonstrated that the position of a report in a news broadcast influences its agenda-setting power.

Understanding and Evaluating Mass Communication Theory

Establishing the Terms of the Debate Over Media: The First Trend in Mass Communication Theorymass Society and Propaganda Theories

Normative Theories of Mass Communication

The Emergence of the Media-Effects Trend in Mass Communication Theory

The Consolidation of the Media Effects Trend

The Emergence of the Critical Cultural Trend in North America

Theories of Media and Social Learning

Theories of Media and Human Development

Audience Theories: Uses and Reception

Theories of Media Cognition and Information Processing

Effect of Media on Community and Everyday Culture

Media and Culture Theories: Meaning Making in the Social World

Media and Culture Theories: Commodification of Culture and Mediatization

Filters

Elisabeth Noelle-Neumann argued that people employ their ______, something of a 6^th sense allowing them to assess the distribution of opinions for and against their ideas.