Question 1

Though we usually think of television as an easy medium to understand, it is actually a difficult medium to use.

Accepted Answer

A) True 
 B)False  True

Question 2

People are not so much information avoiders as they are information handlers.

Accepted Answer

A) True 
 B)False  False

Question 3

People are more likely to be persuaded to make enduring changes in their beliefs, attitudes or behaviors if _______.

Accepted Answer

A)  they use media to pull in information and consciously consider it 
B)  they are pushed by media to pay attention to information 
C)  they are distracted while they use media 
D)  they aren't hostile toward media 
A)  they use media to pull in information and consciously consider it 
B)  they are pushed by media to pay attention to information 
C)  they are distracted while they use media 
D)  they aren't hostile toward media A

Question 4

Information processing theory indicates that multitasking when we use media _______.

Accepted Answer

A)  is a very efficient way to use cognitive resources 
B)  will lead to fewer mistakes since we are less distracted 
C)  will be problematic because it will push our cognitive resources to the limit 
D)  is a very efficient way of handling information 
A)  is a very efficient way to use cognitive resources 
B)  will lead to fewer mistakes since we are less distracted 
C)  will be problematic because it will push our cognitive resources to the limit 
D)  is a very efficient way of handling information

Question 5

The theory of affective intelligence states that when messages contain negative information that triggers people's emotions, they will ______.

Accepted Answer

A)  experience the hostile media effect 
B)  heighten their attention and carefully process the information 
C)  selectively avoid the information and quickly forget it 
D)  become depressed 
A)  experience the hostile media effect 
B)  heighten their attention and carefully process the information 
C)  selectively avoid the information and quickly forget it 
D)  become depressed

Question 6

Research has connected three elements of the "Big Five" model of personality traits-extraversion, agreeableness, and openness to experiences-to individual's use of social networking.

Accepted Answer

A) True 
 B)False

Question 7

Schema-inconsistent advertising typically puts off consumers, producing less attention to the ad.

Accepted Answer

A) True 
 B)False

Question 8

Tom Patterson's research on how journalists frame elections has shown that over the past many years journalists have_______.

Accepted Answer

A)  continued to use the horse-race frame for most news stories 
B)  increasingly avoided negative frames that alienate voters 
C)  changed from horse-race frames to issue frames 
D)  made less use of any type of frame 
A)  continued to use the horse-race frame for most news stories 
B)  increasingly avoided negative frames that alienate voters 
C)  changed from horse-race frames to issue frames 
D)  made less use of any type of frame

Question 9

The nature/nurture divide is the question of how much genetics and brain physiology influence human behavior as opposed to_________.

Accepted Answer

A)  learning and culture 
B)  mass communication 
C)  affect 
D)  cognition and thought 
A)  learning and culture 
B)  mass communication 
C)  affect 
D)  cognition and thought

Question 10

Walter Lippmann and others concerned about propaganda in the early 20th century viewed average people as ________.

Accepted Answer

A)  cognitively well-equipped to comprehend an increasingly complex world 
B)  sufficiently embedded in their social groups to make sense of matters that affected them 
C)  affective reasoners looking for support for their pre-existing attitudes 
D)  unable to comprehend an increasingly complex world 
A)  cognitively well-equipped to comprehend an increasingly complex world 
B)  sufficiently embedded in their social groups to make sense of matters that affected them 
C)  affective reasoners looking for support for their pre-existing attitudes 
D)  unable to comprehend an increasingly complex world

Question 11

Information processing theory indicates that most of the time we are________.

Accepted Answer

A)  information avoiders 
B)  information handlers 
C)  information addicts 
D)  information sorters 
A)  information avoiders 
B)  information handlers 
C)  information addicts 
D)  information sorters

Question 12

When schemas are constructed around a phenomenon's identifiable characteristics, say the parts of a boat, it is a specific form of schema called a script.

Accepted Answer

A) True 
 B)False

Question 13

The delay hypothesis states that learning from media tends to take place slowly as people deal with the flood of information from media. As a result, learning tends to be ______.

Accepted Answer

A)  elaborated 
B)  hostile and biased 
C)  useful and accurate 
D)  incorrect and misleading 
A)  elaborated 
B)  hostile and biased 
C)  useful and accurate 
D)  incorrect and misleading

Question 14

More so than other mass communication theorists, critical cultural theorists rely heavily on the scientific method when conducting research.

Accepted Answer

A) True 
 B)False

Question 15

Much of people's information processing is out of their conscious control.

Accepted Answer

A) True 
 B)False

Question 16

Which best describes how effectively TV news informs viewers?

Accepted Answer

A)  most people learn a lot by watching TV news 
B)  TV news provides most people with a good understanding of current events 
C)  most people have difficulty learning much from TV news 
D)  TV news is much more effective than reading newspapers 
A)  most people learn a lot by watching TV news 
B)  TV news provides most people with a good understanding of current events 
C)  most people have difficulty learning much from TV news 
D)  TV news is much more effective than reading newspapers

Question 17

If someone's cognitive resources are limited, this means that they ___.

Accepted Answer

A)  have less intelligence than someone else 
B)  are exploring a situation by relying on old schemas 
C)  have a limited ability to process new information 
D)  have spent too much time trying to process information 
A)  have less intelligence than someone else 
B)  are exploring a situation by relying on old schemas 
C)  have a limited ability to process new information 
D)  have spent too much time trying to process information

Question 18

The hostile media effect is likely a product of people's routine cognitive processing-selective perception and systematic information processing.

Accepted Answer

A) True 
 B)False

Question 19

Peripheral route information process tends to rely on heuristics.

Accepted Answer

A) True 
 B)False

Question 20

The ______________ states that there are two routes (central and peripheral) to persuasion.

Accepted Answer

A)  Hostile Media Effect 
B)  Elaboration Likelihood Model 
C)  Irrational Processing Model 
D)  Information Processing Theory 
A)  Hostile Media Effect 
B)  Elaboration Likelihood Model 
C)  Irrational Processing Model 
D)  Information Processing Theory

Though we usually think of television as an easy medium to understand, it is actually a difficult medium to use.

People are not so much information avoiders as they are information handlers.

People are more likely to be persuaded to make enduring changes in their beliefs, attitudes or behaviors if _______.

Information processing theory indicates that multitasking when we use media _______.

The theory of affective intelligence states that when messages contain negative information that triggers people's emotions, they will ______.

Research has connected three elements of the "Big Five" model of personality traits-extraversion, agreeableness, and openness to experiences-to individual's use of social networking.

Schema-inconsistent advertising typically puts off consumers, producing less attention to the ad.

Tom Patterson's research on how journalists frame elections has shown that over the past many years journalists have_______.

The nature/nurture divide is the question of how much genetics and brain physiology influence human behavior as opposed to_________.

Walter Lippmann and others concerned about propaganda in the early 20^th century viewed average people as ________.

Information processing theory indicates that most of the time we are________.

When schemas are constructed around a phenomenon's identifiable characteristics, say the parts of a boat, it is a specific form of schema called a script.

The delay hypothesis states that learning from media tends to take place slowly as people deal with the flood of information from media. As a result, learning tends to be ______.

More so than other mass communication theorists, critical cultural theorists rely heavily on the scientific method when conducting research.

Much of people's information processing is out of their conscious control.

Which best describes how effectively TV news informs viewers?

If someone's cognitive resources are limited, this means that they ___.

The hostile media effect is likely a product of people's routine cognitive processing-selective perception and systematic information processing.

Peripheral route information process tends to rely on heuristics.

The ______________ states that there are two routes (central and peripheral) to persuasion.

Understanding and Evaluating Mass Communication Theory

Establishing the Terms of the Debate Over Media: The First Trend in Mass Communication Theorymass Society and Propaganda Theories

Normative Theories of Mass Communication

The Emergence of the Media-Effects Trend in Mass Communication Theory

The Consolidation of the Media Effects Trend

The Emergence of the Critical Cultural Trend in North America

Theories of Media and Social Learning

Theories of Media and Human Development

Audience Theories: Uses and Reception

Effect of Media on Knowledge, Information, and Perception of Social Issues

Effect of Media on Community and Everyday Culture

Media and Culture Theories: Meaning Making in the Social World

Media and Culture Theories: Commodification of Culture and Mediatization

Filters

Exam 10: Theories of Media Cognition and Information Processing

Though we usually think of television as an easy medium to understand, it is actually a difficult medium to use.

People are not so much information avoiders as they are information handlers.

People are more likely to be persuaded to make enduring changes in their beliefs, attitudes or behaviors if _______.

Information processing theory indicates that multitasking when we use media _______.

The theory of affective intelligence states that when messages contain negative information that triggers people's emotions, they will ______.

Research has connected three elements of the "Big Five" model of personality traits-extraversion, agreeableness, and openness to experiences-to individual's use of social networking.

Schema-inconsistent advertising typically puts off consumers, producing less attention to the ad.

Tom Patterson's research on how journalists frame elections has shown that over the past many years journalists have_______.

The nature/nurture divide is the question of how much genetics and brain physiology influence human behavior as opposed to_________.

Walter Lippmann and others concerned about propaganda in the early 20th century viewed average people as ________.

Information processing theory indicates that most of the time we are________.

When schemas are constructed around a phenomenon's identifiable characteristics, say the parts of a boat, it is a specific form of schema called a script.

The delay hypothesis states that learning from media tends to take place slowly as people deal with the flood of information from media. As a result, learning tends to be ______.

More so than other mass communication theorists, critical cultural theorists rely heavily on the scientific method when conducting research.

Much of people's information processing is out of their conscious control.

Which best describes how effectively TV news informs viewers?

If someone's cognitive resources are limited, this means that they ___.

The hostile media effect is likely a product of people's routine cognitive processing-selective perception and systematic information processing.

Peripheral route information process tends to rely on heuristics.

The ______________ states that there are two routes (central and peripheral) to persuasion.

Understanding and Evaluating Mass Communication Theory

Establishing the Terms of the Debate Over Media: The First Trend in Mass Communication Theorymass Society and Propaganda Theories

Normative Theories of Mass Communication

The Emergence of the Media-Effects Trend in Mass Communication Theory

The Consolidation of the Media Effects Trend

The Emergence of the Critical Cultural Trend in North America

Theories of Media and Social Learning

Theories of Media and Human Development

Audience Theories: Uses and Reception

Effect of Media on Knowledge, Information, and Perception of Social Issues

Effect of Media on Community and Everyday Culture

Media and Culture Theories: Meaning Making in the Social World

Media and Culture Theories: Commodification of Culture and Mediatization

Filters

Walter Lippmann and others concerned about propaganda in the early 20^th century viewed average people as ________.