Exam 10: Theories of Media Cognition and Information Processing

_________ theory predicts that people will be persuaded if they become involved in media stories and identify with media characters.

Advertisers and marketers employ ______, that is, biometric measures like brainwaves, facial expressions, eye-tracking, sweating, and heart rate monitoring, to find ways to by-pass consumers' reason and logic in order to directly reach their subconscious.

The cognitive structures that are abstracted from past experiences are _.

A shadowy figure dashes across one side of the movie screen and you instinctively turn your attention to that movement, demonstrating your orienting response.

The Elaboration Likelihood Model argues that people sometime process information along the peripheral route in which they bring as much scrutiny to the information as possible.

The Elaboration Likelihood Model assumes that because people want to hold correct attitudes, they will bring maximum cognitive scrutiny to their information processing.

According to the hostile media effect, partisans remember more negative references to their position that positive ones in news accounts of an issue of importance to them.

________ states that partisans who feel strongly about an issue will tend to see balanced media coverage as biased against their point of view.

The Elaboration Likelihood Model and the heuristic-systematic model of information processing both accept the sufficiency principle.

Information-processing theory recognizes that we have limitless cognitive resources.