Exam 7: Theories of Media and Social Learning

Operant learning theory asserts that people learn new behaviors when they are presented with stimuli, make a response to those stimuli, and have those responses reinforced either positively or negatively.

The researcher most associated with the development of social cognitive theory is _______.

Social cognition through the use of media representations operates in one or more of three ways, behavioral hierarchy, inhibitory effects, and disinhibitory effects.

A relatively recently developed theory of media violence effects tries to integrate several related of aggression. This theory is the ____.

After watching Spike TV's Ultimate Fighting Championship, 23 Connecticut teens engage in a backyard slugfest/tournament mimicking what they saw on the screen. This is identification.

One part of the General Aggression Model is the episode-when a person is in a social situation and can behave either with or without aggression toward another.

Using imitation to argue significant media effects is doomed to failure because ______.

A simple summary of the limited-effects findings on the effects of TV violence is that viewing of violent programming normally ___.

Sublimation is another name for catharsis.

The 1969 Surgeon General's Scientific Advisory Committee on Television and Social Behavior concluded that ______.