Exam 9: Writing

When the National Oceanic and Atmospheric Administration (NOAA) issues a news release, it often includes an accompanying _____________. Delivered in a narrative form, NOAA can provide context and useful information to make it easy for reporters to understand a cover the news.

Reporter Cornelius Foote understands that publicly traded companies are required to have certain language and boilerplates in ________. However, he sees too many that are written in a cumbersome, wordy style that has become obsolete.

Irenka is the editor in chief of the online news website The Woodstock Post. She receives hundreds of news items from her staff as well as independent reporters. She must select 12 to 14 of those to post on the day's website based on what she determines to be newsworthy. From a PR writer's perspective, in which model does she belong?

Gregory is working on a variety of _________ for his clients, including a personal profile of a CEO, a historical perspective on telephone technology, and a first-person account from a client's customer.

Cydney, a reporter for a major-metro daily newspaper, depends on public relations practitioners to provide additional information she may need to write a story. Without their help, Cydney would have to search the internet or the __________ to find any archival information.