Exam 1: Principled Public Relations

___________________ is when public relations responsibilities are shared among a broad cross section of an organization's members or employees.

Why did the PR crisis with Papa Johns founder and chairman John Schattner also have a negative impact on the pizza company as a whole?

In addition to having a clear conscience, what other benefit will you enjoy if you follow good ethical principles?

Ethical dilemmas have arisen with the growth of social media. For example, it is easy to be deceptive online. If you work for a local restaurant, and your boss asks you to post a review of your meal on food-reviewing websites, what do you do?

After a Crock-Pot was blamed for the death of a beloved fictional television show character on NBC's This is Us, the Crock-Pot company tried to respond rationally and technically. But advice from its PR agency, Edelman, was to _________________.

Matthew is a public relations practitioner for a large non-profit organization. He uses traditional research methods like surveys, monitors what people are saying on social media and in the news, and talks to employees and donors about the organization. Not only is he looking for feedback to help improve the organization, this type of listening will help _________________.

There are times when secrecy might make sense to publics. For example, Apple denied requests from the FBI to hand over the required code to unlock their phone so the company could protect its proprietary information. In cases like Apple's, organizations can still ____________.

Max works in a factory that produces coffee mugs. During the weekend, Max attends a barbecue in his neighborhood. Friends at the barbecue ask about work, and Max tells them about the new mug he's assembling, but also about how tired he is from long hours he is working. This illustrates the importance of ___________.

John is a PR executive at a Fortune 500 company and a member of the Public Relations Professional Association, which has in its code of ethics, a prohibition against dating or having relationships with his co-workers. John has an intimate relationship with a co-worker. He retains his job, but loses his membership in the association. What is one of the criticisms of having a code of ethics?

One of the goals of public relations is to communicate with people who are ____________.

______________ play an essential role in good, proactive public relations, helping to give meaning to day-to-day work. Key values such as honesty, loyalty, transparency, and social responsibility help practitioners avoid reactive damage control and deceptive spin.

Galen has just started his first job in public relations at a small PR agency and already feels stressed out. He found out one of his clients is an e-cigarette vaping company, and his manager has told him to do whatever it takes to get reporters to call him back. Galen personally disagrees with the client he must represent, and the tactics his boss wants him to use. This is creating _____________for Galen, and now he must decide if he is willing to continue at this job.

Blake and Jeff are on the public relations staff of a large non-profit organization. They use social media platforms like Twitter, Facebook, and Snapchat, which have made ethical communication __________.

Susie is facing an ethical dilemma. She uses a system of decision making that focuses on the moral principles of duty and rules known as _______________ ethics.

The keys to successful social media influence are _____________.

A guiding principle of good public relations is to ________ tell the truth.

Jean works for the Board of Tourism in France, responsible for showcasing her country as an appealing destination for vacation. She mainly posts photos and videos to the "Visit France" Facebook page and interacts with commenters on the page. Who is Jean's primary public in this public relations scenario?

Page's principle _______________ means building goodwill, avoiding business practices that will lead to unfavorable business conditions, and anticipating how publics will respond to business decisions that will have negative consequences.

When an organization's communication is more focused more on image and less on what the organization is doing, its public relations can earn a negative, yet accurate connotation like ______.

Listening to the customer is more than just hearing. It means considering what the feedback means for the organization and ___________.