Exam 11: Legal

According to Cayce Myers, _________ are trained to be risk adverse and see communication of any kind, even good PR, as potential evidence. As a result, they will probably always have some level of disagreement with PR practitioners.

Cayce works for a public relations firm. He has set up separate Facebook accounts, one for his personal network and one for his business network. Cayce decided to have two separate accounts because organizations can legally claim ownership of an employee's social media account __________.

Benjamin, a public relations media specialist, is assigned Amazon as a client. His responsibilities include tracking and forecasting customers' interactions with Amazon by both collecting and analyzing data that will help Amazon better serve its customers. This process is an example of _________.

In the age of participatory media, users have to balance enthusiastic participation in a culture of sharing with respect for _________. Therefore, social media users should use caution when posting anything that may be seen as offensive or illegal.

Miley is challenged for sharing someone else's intellectual property on Facebook without permission. Online sharing that may have legal implications is known as __________.

Depending on the area of public relations that you work in, you will need to become familiar with various government agencies that are responsible for protecting your key publics. For example, one of your publics is concerned about the ingredients in antibacterial handwashing soap. What agency would be involved in this area?

At its core, the practice of public relations in democratic societies is a communication function dependent on __________.

Abercrombie & Fitch made a YouTube video titled "Super C-U-T-E," featuring a model who looked a lot like Paris Hilton, and the video registered more than 2 million views. When Hilton sued, the video was removed from YouTube. This lawsuit falls into what category of privacy issues?

Preston, a public information officer for a federal government agency, is working on new ways of making his agency's information available in a useful form, instead of merely responding to requests. Preston has a legal obligation to proactively improve the delivery of information for public consumption as part of the _______________.

Public relations professionals must be aware that it is important to obtain permission (or seek legal counsel) before publicly discussing private information about any current or past __________.

While ______ may have been originally defined as "the right to be let alone," in the context of data protection, it can also be defined as someone's right to control access to and use of their personal information.

According to the U.S. Copyright Office, four factors are taken into consideration when determining whether use of copyrighted material without permission qualifies as __________. Some of these factors include the nature of the copyrighted work and the amount and substantiality of the portion taken in relation to the copyrighted work as a whole.

When a web page includes a clickable photo, graphic, or chunk of text from another page, that is considered ______________, which at least one court has found to be copyright infringement when the link duplicates or recasts material from the original page.

Laurel is the head of investor relations for a publicly held company. As part of her job, she writes, edits, and presents annual reports, quarterly reports, and material news releases. The government agency that regulates these reports is the _____________.

A Southwest Airlines gate agent sued a customer for social media complaints that the agent felt cast her in a false light. The customer ranted on Twitter and Facebook, specifically calling out the gate agent by name, when not allowed to board a flight at the same time as her young children. A court ruled that the customer's tweet skewed the incident and portrayed the agent in such a way that it actually caused her harm. Legally, this is known as _________.

While trademarks are any words, names, phrases, symbols or designs used to distinguish a product or service from others in the competitive marketplace, ___________ cover the inventions themselves.

If you, as a public relations professional, work for a public figure, for example, a politician, a celebrity, or a CEO, the standard for claiming libel is much higher than if you represent __________.

In cases of defamation, public figures have to deal with libelous comments unless they can prove ___________. This means that the statements were "made with knowledge of its falsity or with reckless disregard of whether it was true or false," according to the Supreme Court in New York Times Co. v. Sullivan.

Following a dispute over payments for wardrobe items, Courtney Love Cobain tweeted to her many Twitter followers that fashion designer Dawn Simorangkir was a "nasty lying hosebag thief" and encouraged police to arrest her for dealing drugs, assault and burglary. These claims weren't true, and the two settled out of court. Since Cobain's false comments were made on twitter, they could be called __________.

Aphrodite is a public relations professional whose client builds wind turbines and makes the claim that their product is environmentally friendly and unobtrusive. Which government agency would require evidence to back up those claims? Age reference: Safety and Accuracy