Exam 2: Public Relations Models Through the Ages

Journalist Brian wrote an article for the Washington Post about a congressman in such a way that it gave the impression he was the congressman's campaign manager. The editor called Brian into his office and directed him to rewrite the article from a more ____________ viewpoint.

The _____________ is the regulatory agency governing activities and communication of publicly held corporations.

East Tennessee State University and Mountain States Health Alliance seek state permission to open a nonprofit methadone clinic in Gray, Tennessee. A group, called Citizens to Maintain Gray, organize a meeting in response to questions and concerns about the plan. Joanna, a PR staffer at ETSU, is eager to cooperate with the group to gain valuable community-based input. This effort is an example of which model of public relations?

In the early 1900s, when the Pennsylvania Railroad had a wreck near Gap, Pennsylvania, instead of suppressing news of the accident, Ivy Lee invited reporters to the scene so they could see it first-hand. His open-access policy illustrates the concept of _____________.

Public relations pioneer ___________ broke through many professional barriers as the first African American PR professional to gain national prominence for winning blue chip accounts with national clients like DuPont, U.S. Steel, and Gillette, among others, and was the first African American to earn accreditation from PRSA.