Question 1

New technologies have transformed advertising from "non personal" and "mass mediated" into an "art of engagement."

Accepted Answer

A) True 
 B)False  True

Question 2

Keyword contextual targeting places ads matching the webpage content a user is reading.

Accepted Answer

A) True 
 B)False  True

Question 3

Which is an example of a PSA?

Accepted Answer

A) Beyonce drinking Pepsi 
B) A campaign reminding people not to let their friends drive while intoxicated 
C) Volvo touting its safe automobiles 
D) Pizza Hut offering $5.00 pizzas - online only, and only for 24 hours 
A) Beyonce drinking Pepsi 
B) A campaign reminding people not to let their friends drive while intoxicated 
C) Volvo touting its safe automobiles 
D) Pizza Hut offering $5.00 pizzas - online only, and only for 24 hours B

Question 4

Advantages of ____ advertising include: targeting consumers, prestige, and worldwide marketplace.

Accepted Answer

A) radio 
B) television 
C) cable 
D) Internet 
A) radio 
B) television 
C) cable 
D) Internet

Question 5

Which is a consequence of the availability of hundreds of cable channels?

Accepted Answer

A) increased revenues for broadcasters 
B) higher ratings/shares 
C) audience fatigue 
D) audience fragmentation 
A) increased revenues for broadcasters 
B) higher ratings/shares 
C) audience fatigue 
D) audience fragmentation

Question 6

Which of the following options are considered rich-media ads?

Accepted Answer

A) interstitial 
B) superstitial 
C) pop ups 
D) all of the above 
A) interstitial 
B) superstitial 
C) pop ups 
D) all of the above

Question 7

The first advertising agency was opened by Volney B.Palmer in Boston.

Accepted Answer

A) True 
 B)False

Question 8

Which type of advertising agency is staffed with copyrighters, artists, and producers but not media buyers?

Accepted Answer

A) full-service agency 
B) creative boutique 
C) interactive agency 
D) none of the above 
A) full-service agency 
B) creative boutique 
C) interactive agency 
D) none of the above

Question 9

Which type of advertising agency plans, researches, creates, produces, and places ads?

Accepted Answer

A) full-service agency 
B) creative boutique 
C) media-buying service 
D) none of the above 
A) full-service agency 
B) creative boutique 
C) media-buying service 
D) none of the above

Question 10

Which type of advertising agency creates and maintains client websites, and creates and places online ads?

Accepted Answer

A) DFADs 
B) creative boutiques 
C) interactive/cyber agencies 
D) none of the above 
A) DFADs 
B) creative boutiques 
C) interactive/cyber agencies 
D) none of the above

Question 11

One of radio advertising's strengths is that radio is a background medium.

Accepted Answer

A) True 
 B)False

Question 12

The term market in "upfront markets" refers to time frames.

Accepted Answer

A) True 
 B)False

Question 13

Which medium was the first to contain advertisements?

Accepted Answer

A) Babylonian clay tablets 
B) Egyptian papyrus 
C) the Boston Newsletter in 1704 
D) The New York Times in 1866 
A) Babylonian clay tablets 
B) Egyptian papyrus 
C) the Boston Newsletter in 1704 
D) The New York Times in 1866

Question 14

Spam is one form of Internet advertising.

Accepted Answer

A) True 
 B)False

Question 15

One of the disadvantages to Internet advertising is that updating/changing the copy and graphics of online ads takes a long time.

Accepted Answer

A) True 
 B)False

Question 16

Television commercials are aired in groups called clusters or pods.

Accepted Answer

A) True 
 B)False

Question 17

Dollar for dollar, television is the most affordable advertising medium.

Accepted Answer

A) True 
 B)False

Question 18

A form of online advertisement running down a vertical column on the browser window is:

Accepted Answer

A) banner ad 
B) interstitials 
C) extramercial 
D) skyscraper ad 
A) banner ad 
B) interstitials 
C) extramercial 
D) skyscraper ad

Question 19

Which option best describes the relationship between marketing and advertising?

Accepted Answer

A) advertising is a function of marketing 
B) marketing is a subcategory of advertising 
C) advertising and marketing are the same thing 
D) none of the above 
A) advertising is a function of marketing 
B) marketing is a subcategory of advertising 
C) advertising and marketing are the same thing 
D) none of the above

Question 20

When radio sponsors produced a program:

Accepted Answer

A) the radio station was a partner in the production team 
B) the network was a partner in the production team 
C) the radio station did not control the program content 
D) both A & B 
A) the radio station was a partner in the production team 
B) the network was a partner in the production team 
C) the radio station did not control the program content 
D) both A & B

New technologies have transformed advertising from "non personal" and "mass mediated" into an "art of engagement."

Keyword contextual targeting places ads matching the webpage content a user is reading.

Which is an example of a PSA?

Advantages of ____ advertising include: targeting consumers, prestige, and worldwide marketplace.

Which is a consequence of the availability of hundreds of cable channels?

Which of the following options are considered rich-media ads?

The first advertising agency was opened by Volney B.Palmer in Boston.

Which type of advertising agency is staffed with copyrighters, artists, and producers but not media buyers?

Which type of advertising agency plans, researches, creates, produces, and places ads?

Which type of advertising agency creates and maintains client websites, and creates and places online ads?

One of radio advertising's strengths is that radio is a background medium.

The term market in "upfront markets" refers to time frames.

Which medium was the first to contain advertisements?

Spam is one form of Internet advertising.

One of the disadvantages to Internet advertising is that updating/changing the copy and graphics of online ads takes a long time.

Television commercials are aired in groups called clusters or pods.

Dollar for dollar, television is the most affordable advertising medium.

A form of online advertisement running down a vertical column on the browser window is:

Which option best describes the relationship between marketing and advertising?

When radio sponsors produced a program:

Opting Into Now Media

From Marconi to Mobile Listening

Television: From Analog to Digital to 8K

Radio and Television Programs and Programming

Interconnected by the Internet

Social Media: Private Conversations in Public Places

Digital Devices: UP Close, Personal, and Customizable

XR: Inside of Media, Inside the Mind

Audience Measurement: Whos Listening, Whos Watching, Whos Surfing

The Business of Entertainment and Media Ownership

Working Behind the Scenes in Media

Feature Films: The Movies

Personal and Social Influence of Media

Filters

Exam 9: Advertising: From Clay Tablets to Digital Tablets

New technologies have transformed advertising from "non personal" and "mass mediated" into an "art of engagement."

Keyword contextual targeting places ads matching the webpage content a user is reading.

Which is an example of a PSA?

Advantages of ____ advertising include: targeting consumers, prestige, and worldwide marketplace.

Which is a consequence of the availability of hundreds of cable channels?

Which of the following options are considered rich-media ads?

The first advertising agency was opened by Volney B.Palmer in Boston.

Which type of advertising agency is staffed with copyrighters, artists, and producers but not media buyers?

Which type of advertising agency plans, researches, creates, produces, and places ads?

Which type of advertising agency creates and maintains client websites, and creates and places online ads?

One of radio advertising's strengths is that radio is a background medium.

The term market in "upfront markets" refers to time frames.

Which medium was the first to contain advertisements?

Spam is one form of Internet advertising.

One of the disadvantages to Internet advertising is that updating/changing the copy and graphics of online ads takes a long time.

Television commercials are aired in groups called clusters or pods.

Dollar for dollar, television is the most affordable advertising medium.

A form of online advertisement running down a vertical column on the browser window is:

Which option best describes the relationship between marketing and advertising?

When radio sponsors produced a program:

Opting Into Now Media

From Marconi to Mobile Listening

Television: From Analog to Digital to 8K

Radio and Television Programs and Programming

Interconnected by the Internet

Social Media: Private Conversations in Public Places

Digital Devices: UP Close, Personal, and Customizable

XR: Inside of Media, Inside the Mind

Audience Measurement: Whos Listening, Whos Watching, Whos Surfing

The Business of Entertainment and Media Ownership

Working Behind the Scenes in Media

Feature Films: The Movies

Personal and Social Influence of Media

Filters