Exam 9: Advertising: From Clay Tablets to Digital Tablets

Advertising serves social, economic, and educational purposes.

Advantages of ____ advertising include: select audience, upscale, variety, local advantage.

When was radio advertising first aired?

Buzz marketing often appears as: -------------------------------

The quiz show scandal in the 1950s was initiated by greedy contestants?

Which statement is true of the FTC?

Which type of advertising is used when a television program contains ads for a variety of products and brands?

Channel surfing, zipping, and zapping are disadvantages of advertising on broadcast TV, but not on cable TV.

The FCC requires programmers to disclose placement sponsors in the show's credits.

Which of the following is an example of image advertising?

Broadcast advertising allows audiences to be targeted much more selectively than cable advertising.

Advantages of ____ advertising include: local, flexible, low advertising cost, high reach. -------------------------------

Which statement best describes product placement?

Spot advertising is also known as:

National spot ads are those airing when a national advertiser buys time on a network of radio stations.