Question 1

Advertising to sales ratios are indicators of the:

Accepted Answer

A)  Industry averages 
B)  Competitive amounts 
C)  Optimum budget levels 
D)  Profit potential 
E)  Media prices 
A)  Industry averages 
B)  Competitive amounts 
C)  Optimum budget levels 
D)  Profit potential 
E)  Media prices A

Question 2

Why do we need to have IMC budgets? Who makes this decision? What is the source of these funds?

Accepted Answer

Integrated Marketing Communication (IMC) budgets are necessary to ensure that a company's promotional efforts are effectively planned, executed, and monitored. These budgets help allocate resources for advertising, public relations, sales promotions, and other communication activities in a coordinated and strategic manner. By having a dedicated budget for IMC, companies can better control their marketing expenses, track the return on investment, and ensure that their messaging is consistent across all channels.

The decision to allocate funds for IMC budgets is typically made by the marketing department in collaboration with senior management. This decision is based on the company's overall marketing objectives, target audience, competitive landscape, and available resources. The marketing team is responsible for developing a comprehensive IMC plan and determining the budget needed to support it.

The source of these funds can vary depending on the company's financial structure and priorities. IMC budgets may come from the overall marketing budget, which is often a percentage of the company's revenue. In some cases, companies may allocate specific funds for IMC from their overall advertising and promotional budget. Additionally, some companies may seek external financing or partnerships to support their IMC efforts, especially for larger campaigns or product launches. Ultimately, the source of IMC funds is determined by the company's financial strategy and marketing priorities.

Question 3

What budget method is based on the marketing funnel or pyramid?

Accepted Answer

A)  Historic trend lines 
B)  Predictive algorithm 
C)  Advertising ratios 
D)  Media affordability 
E)  Market share analytics 
A)  Historic trend lines 
B)  Predictive algorithm 
C)  Advertising ratios 
D)  Media affordability 
E)  Market share analytics B

Question 4

How should a small business allocate its IMC funds among the different categories? Will they use the same allocation strategy as a large corporation?

Accepted Answer

Integrated Marketing Communications (IMC

Question 5

Which is the least effective method of budgeting?

Accepted Answer

A)  Predictive algorithm 
B)  Market share analysis 
C)  Media planning model 
D)  Percentage of sales 
E)  None of the above 
A)  Predictive algorithm 
B)  Market share analysis 
C)  Media planning model 
D)  Percentage of sales 
E)  None of the above

Question 6

The fixed amount per unit method of budgeting is good for companies, except:

Accepted Answer

A)  Sales forecasting 
B)  Cash flow projections 
C)  IMC budgets 
D)  Only a and b 
E)  None of the above 
A)  Sales forecasting 
B)  Cash flow projections 
C)  IMC budgets 
D)  Only a and b 
E)  None of the above

Question 7

The funds for IMC programs initially come from:

Accepted Answer

A)  Advertising budgets 
B)  Corporate communications 
C)  Marketing department 
D)  Business development budgets 
E)  Sales department 
A)  Advertising budgets 
B)  Corporate communications 
C)  Marketing department 
D)  Business development budgets 
E)  Sales department

Question 8

Typically, which category receives the largest allocation for large national brands?

Accepted Answer

A)  Television 
B)  Digital media 
C)  Magazines 
D)  Social media 
E)  Email marketing 
A)  Television 
B)  Digital media 
C)  Magazines 
D)  Social media 
E)  Email marketing

Question 9

When developing an IMC objective, each of the following factors must be included:

Accepted Answer

A)  Time frame 
B)  Sales goals 
C)  Budget limits 
D)  Only a and c 
E)  All of the above 
A)  Time frame 
B)  Sales goals 
C)  Budget limits 
D)  Only a and c 
E)  All of the above

Question 10

Discuss the three best methods for developing an IMC budget. State your reason for selecting each and support with specific benefits for brand development.

Accepted Answer

The three best methods for developing an

Advertising to sales ratios are indicators of the:

Why do we need to have IMC budgets? Who makes this decision? What is the source of these funds?

What budget method is based on the marketing funnel or pyramid?

How should a small business allocate its IMC funds among the different categories? Will they use the same allocation strategy as a large corporation?

Which is the least effective method of budgeting?

The fixed amount per unit method of budgeting is good for companies, except:

The funds for IMC programs initially come from:

Typically, which category receives the largest allocation for large national brands?

When developing an IMC objective, each of the following factors must be included:

Discuss the three best methods for developing an IMC budget. State your reason for selecting each and support with specific benefits for brand development.

Artificial Intelligence: The New Reality and Future of Marketing Communication

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

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Exam 4: IMC Objectives and Budgets: Funding Strategies and Allocating Financial Resources

Advertising to sales ratios are indicators of the:

Why do we need to have IMC budgets? Who makes this decision? What is the source of these funds?

What budget method is based on the marketing funnel or pyramid?

How should a small business allocate its IMC funds among the different categories? Will they use the same allocation strategy as a large corporation?

Which is the least effective method of budgeting?

The fixed amount per unit method of budgeting is good for companies, except:

The funds for IMC programs initially come from:

Typically, which category receives the largest allocation for large national brands?

When developing an IMC objective, each of the following factors must be included:

Discuss the three best methods for developing an IMC budget. State your reason for selecting each and support with specific benefits for brand development.

Artificial Intelligence: The New Reality and Future of Marketing Communication

Integrated Marketing Communication: Foundation Strategies for Developing Brand Content

Marketing Research Strategies: Collecting and Analyzing Input for Decision-Making

Segmentation Strategies: Prioritizing Target Groups for Marketing Communication

Creativity Strategies and Brand Messages: The Process, People, and Procedures

Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content

Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns

Sales Promotion Strategies: Motivating Shoppers to React and Respond to Offers

Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships

Brand Visibility Personal Contact Strategies: Displaying a Physical Presence

B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers

Filters