Exam 11: Qualitative Data Analysis

Propose a content analysis dealing with sexual behavior on television. Be certain that you identify your population and unit of analysis as well as designing a preliminary coding scheme.

To conduct a qualitative comparative analysis (QCA), a researcher seeks to identify multiple pathways to a specific outcome.

The goal of grounded theory is to disprove deductive hypotheses.

Peer debriefing involves going to friends of the participants to receive feedback about the findings and interpretatons.

Content analysis tends to focus on the qualitative aspects of texts

How does one assess the reliability of codes in a content analysis?

Qualitative researchers may have a perception that views text as an interpretation that can never be judged true or false.