Exam 12: Decision Making and Business Intelligence

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A phone number of 123-456-7890 and an age of 999 are examples of ________ in a database.

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Billy Beane is generally credited with introducing

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By sharing knowledge, companies can

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Managers suffer more from an overabundance of irrelevant data.

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With ________, data miners do not create a model or hypothesis before running the analysis.

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According to one study, the digital universe is doubling in size every __________ years.

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________ encapsulate the knowledge of human experts in the form of if/then rules.

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With supervised data mining, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

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Problematic data are termed

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What is online transaction processing?

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Neural networks are a supervised data-mining technique.

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Clickstream data is

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Cluster analysis measures the impact of a set of variables on another variable.

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________ can be described as "knowledge discovery in databases."

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Which of the following is a synonym for data-mining?

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Systems that focus on making data collected in OLTP useful for decision making are often referred to as ________.

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A reporting system is designed to provide the right information, to the right user, at the right time.

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Many organizations create a special facility called a(n) ________ by extracting operational data and cleaning it up for more sophisticated data analysis.

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Clickstream data is very fine data.

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Problematic data are termed "missing values."

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