Exam 8: Conducting Experiments Outside the Laboratory

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Internet-based research:

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In comparison to laboratory experiments, field studies are often _____(a)_____ vulnerable to demand characteristics and _____(b)_____ vulnerable to social desirability biases.

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Using the same variable, recycling behavior, provide an example for an indirect measurement of recycling and an unobtrusive (but not indirect) measurement of recycling. In your response, be sure to explain how and why your examples are unobtrusive and indirect measures. Indirect measure of recycling: two potential trays of paper could be made available to participants (e.g., for scratch paper). One tray is full of paper with obvious marks on the top of each sheet, but much of the paper is still usable (e.g., labeled something like "scratch paper"), and the paper is slightly less bright; while the other tray is filled with obviously fresh, untouched paper of a brighter and whiter hue. Choice of scratch paper to use would be an indirect measure of people's commitment to reducing their consumption and recycling material when possible. Unobtrusive measure of recycling: offering people a free water bottle, and recording whether they put that bottle in the recycling or in the trash.

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An indirect measure of recycling involves assessing behavior that is related to recycling without directly asking participants about their recycling habits or observing them recycle. The example provided involves two trays of paper: one with marked but usable "scratch paper" and another with fresh, untouched paper. By observing which tray participants choose paper from, researchers can indirectly measure their propensity to recycle or reduce waste. Participants are not directly asked about their recycling behavior, nor are they aware that their paper choice is being used as a measure of their recycling tendencies. This method is indirect because it infers recycling behavior from a related choice rather than measuring the behavior itself.

An unobtrusive measure of recycling is one that does not interfere with or alter the behavior being measured. In the example provided, participants are offered a free water bottle and their disposal choice is observed. This is unobtrusive because the participants are not aware that their behavior is being studied, and thus their behavior is likely to be natural and unaffected by the presence of the observer. The act of disposing of the bottle is a natural one, and the observation does not require interaction with the participant or any alteration of their environment. This method is not indirect because it involves directly observing a recycling-related behavior (disposing of the bottle), but it is unobtrusive because it does not involve any intervention or awareness on the part of the participant that their behavior is being monitored.

Both methods are valuable in behavioral research as they allow for the collection of data that is less likely to be influenced by participants' desire to present themselves in a certain way (social desirability bias). Indirect measures can reveal underlying attitudes and behaviors, while unobtrusive measures ensure that the behavior is natural and unaffected by the research process.

Discuss some of the advantages and disadvantages of field experiments. What are some advantages of conducting studies online?

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Ultimately, field settings and laboratories are conceptually distinguished in terms of which of the following? (circle all that apply)

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Your research advisor conducted a laboratory experiment regarding the effects of mood (happy, sad) on people's preference for abstract or representational paintings. Specifically, mood was manipulated by having college student participants watch a pilot-tested happy or sad scene from the same movie, and then asking participants to view images of relatively unknown abstract and representational paintings (counterbalanced) and rate which one they liked more. You want to replicate the findings of this study, but do not have access to a college student sample - so you are going to conduct the study online. Are the experimental procedures of the laboratory experiment easily adaptable to an online format - why or why not? What could you do differently with the mood manipulation to make it more conducive to an online format? You are worried about your online participants being unmotivated and losing interest halfway through the experimental treatment. How might you decrease the likelihood that participants will leave the experiment early? In your response: (a) describe some of the considerations that go into translating a laboratory experiment into an online format, and discuss whether the procedures in the example above are conducive to an online format; (b) how could you manipulate mood (happy, sad) in a more online-friendly way; and (c) describe at least two ways that you would be able to increase the likelihood that participants stay focused and complete the study.

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Describe the distinction between indirect measurement and unobtrusive measurements. Are all indirect measurements unobtrusive? Are all unobtrusive measurements indirect? Why or why not?

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In a field experiment where a researcher is interested in observing individuals' giving behavior as they encounter a confederate on the sidewalk:

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In terms of the myths of online research and Internet samples, which of the following statements are more myth than reality? In other words, which of the following statements are untrue (or at least do not currently have much empirical support)?

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Researcher A studied the effect of mood on volunteering by using college students and a paper-based mood-induction where participants write a 10 minute essay on a personal event where that made them extremely happy (sad). At a different university, Researcher B replicated this study with college students by having participants watch a pilot-tested happy (sad) movie. Researcher B's study would be considered a(n) __________ of Researcher A's study.

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Your research advisor is interested in conducting a field experiment at local parks investigating the bystander effect and the distance between recyclable materials on the ground and the nearest recycling receptacle, on people's likelihood of recycling. However, she does not have any time to design the study. Instead, you are tasked with designing the study. Specifically, how would you operationalize the IVs and DV? How would you achieve random assignment in the context of this study? In your response, be sure to (a) identify and describe the operations for two IVs and one DV; (b) explain how participants would be randomly assigned to experimental conditions; and (c) explain how your design would be able to demonstrate the causal effects of the IVs on recycling, rather than have people's recycling behavior (i.e., the DV) vary based on their preexisting commitment to recycling.

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Indirect or unobtrusive measures:

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Which of the following statements are true of field studies, in relation to laboratory studies? (circle all that apply)

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You are interested in studying the effects that gambling has on temporal discounting (i.e., devaluing rewards a person might get in the future relative to smaller rewards "right now"). Accordingly, you decide that there is no better way to research this relationship than with a field experiment in Las Vegas. However, you are still unsure how to operationalize your variables, and how to achieve some sort of random assignment to conditions. Specifically, how could you control as much of the experimental context as possible, given that Las Vegas is such a crowded and lively place? What could you use to your advantage? Is there a way you could assess temporal discounting using unobtrusive measures - if so, how; if not, why not? How could you demonstrate that the act of gambling caused a change in people's temporal discounting "ratio" (i.e., their weighting of future rewards relative to immediate rewards changes after gambling)? Should you just use laboratory-validated gambling simulations and temporal discounting measures in your field study - why or why not?

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Replication is essential to establishing validity. To establish construct validity:

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Sometimes, the psychological phenomena we are trying to measure are already abstract constructs (e.g., cognitive dissonance) that we are trying to approximate with written responses or observed behaviors. Developing unobtrusive or indirect measures of already abstract constructs can therefore be even more difficult (although nonetheless important). In a laboratory setting, how could you use unobtrusive measures to assess the extent to which a person is currently experiencing cognitive dissonance? Would this laboratory-based, unobtrusive measure of dissonance be equally valid in field settings - why or why not? In representative field settings (i.e., contexts with high ecological validity), is there a way you might be able to indirectly or unobtrusively determine whether people were in a dissonant state?

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_____(a)_____ use different experimental contexts and different operational definitions of the same variables; _____(b)_____ use different experimental contexts and similar operational definitions.

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What are some considerations and practical issues to address when conducting research on Discussion questions for CBL Chapter 8?

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In general, the following statements are true regarding online research studies: (circle all that apply)

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Which of the following examples would NOT be considered an unobtrusive measure? (circle all that apply)

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