Exam 11: Customer Experiences From Event Planning to Activation

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Which of the following is NOT a unique characteristics of a service product?

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B

You are the facility manager for a small community recreation facility seating 5,000. A local boxing promoter wants to host an event at your facility, and after negotiations, the financial terms of a contract are agreed upon. However, there are a number of questions that need to be answered and defined in the contract with regard to pre-event implementation processes. Conduct research on hosting a boxing event and provide answers to the major questions (as covered in the text) in terms of how you would negotiate and implement the answers to those questions into the event contract.

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The answers will vary, however any response need to be defended with appropriate research and logic. The major questions that should be addressed are as follows:
\bullet Who is responsible for marketing what aspects of the event where?
\bullet What event staff is going to be provided through the sport facility, and what staff will the event be providing?
\bullet How long before the event can ingress for set-up begin?
\bullet How long before the event must set-up be completed so proper authorizations (as needed) can be given by the facility manager, police department, fire marshal, etc.
\bullet What time will doors open?
\bullet Who is responsible for what from the time doors open through the event and until doors close?
\bullet How long does the event have to break down and egress from the facility?
\bullet How will any financial issues be settled at the end of the event?

Which of the following is a challenge to working with outsourced vendors and facility services?

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The first step in the event planning process is:

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Which if the following is NOT correct when conceptualizing strategies for success for events:

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Which of the following is NOT among the initial checklist of responsibilities that need to be completed prior to opening the doors for an event?

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Who are the customers of a sport facility?

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Feasibility studies are conducted to:

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Which of the following almost never happens as a result of the evaluation process of an event by facility managers and owners?

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What type of event marketing plan is implemented once an event is contracted?

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Before negotiating contracts, what is the first document developed by sport facility management/ownership?

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One of the biggest issues in setting objectives for events to be held in a sport facility are those that may be beneficial socially or financially, but are contrary to the mission of the sport facility. These may include events that may be politically, culturally, or socially motivated, and may cause questions in the community. Choose a potentially controversial event that might be held at a sport facility - what questions would probably be asked of the facility manager by the facility ownership and the community to explain the justification for this event, and how would you answer them?

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Develop a first draft of a sport facility event marketing plan for an X-Games qualifying event that is scheduled to take place in your sport facility.

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Use a personal experience attending an event at a sport facility, explain the different aspects of the sport servuction model.

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