Question 1

What are the advantages of using digital technology in the management of sports facilities?

Accepted Answer

A)  It can help to drive down costs 
B)  It can help to improve the customer experience 
C)  It can help to increase revenue 
D)  All of the above 
A)  It can help to drive down costs 
B)  It can help to improve the customer experience 
C)  It can help to increase revenue 
D)  All of the above D

Question 2

Thinking ahead, what are the innovations you envisage taking place in sports facilities in the future?

Accepted Answer

$\bullet$Ticketless
$\bullet$Cashless
$\bullet$Wireless
$\bullet$App-based interface for greater connectivity between visitors
$\bullet$At seat ordering facilities
$\bullet$Esports events
$\bullet$Shared experience of holographic events
$\bullet$Increased flexibility e.g. retractable roof, pitch and seats
$\bullet$Stadiums as destinations / visitor attractions

Question 3

A key reason for the public sector investing in a sports stadium is:

Accepted Answer

A)  We need to reward politicians for their selfless service 
B)  New facilities can have a positive economic impact for the host community 
C)  Other cities have got them 
D)  Local people want to have a professional team sports franchise in the city 
A)  We need to reward politicians for their selfless service 
B)  New facilities can have a positive economic impact for the host community 
C)  Other cities have got them 
D)  Local people want to have a professional team sports franchise in the city B

Question 4

Having a visitor attraction, such as a museum, at a stadium is a good example of:

Accepted Answer

A)  Diversification 
B)  Generating income when there is no core product taking place 
C)  Having a confused business model 
D)  Both a and b 
A)  Diversification 
B)  Generating income when there is no core product taking place 
C)  Having a confused business model 
D)  Both a and b

Question 5

The MetLife Stadium in New York cost in excess of:

Accepted Answer

A)  100 million dollars 
B)  500 million dollars 
C)  1 billion dollars 
D)  100 billion dollars 
A)  100 million dollars 
B)  500 million dollars 
C)  1 billion dollars 
D)  100 billion dollars

Question 6

Revenue generated per seat per match is a measure of selling:

Accepted Answer

A)  Time 
B)  Space 
C)  Time and space 
D)  None of the above 
A)  Time 
B)  Space 
C)  Time and space 
D)  None of the above

Question 7

Which customers spend the most at major sports events?

Accepted Answer

A)  Regular season ticket holders 
B)  Casual visitors 
C)  Away supporters 
D)  Corporate hospitality users 
A)  Regular season ticket holders 
B)  Casual visitors 
C)  Away supporters 
D)  Corporate hospitality users

Question 8

Explain briefly the importance of space and time in the context of managing a sports stadium.

Accepted Answer

Drawing on the principles of economics a

Question 9

Which is the most lucrative form of sponsorship for a sports stadium?

Accepted Answer

A)  Facility naming rights 
B)  Perimeter advertising 
C)  Advertising on big screens 
D)  Seat sponsorship 
A)  Facility naming rights 
B)  Perimeter advertising 
C)  Advertising on big screens 
D)  Seat sponsorship

Question 10

On approximately what percentage of days in a year would a Premier League football club in England have a home match?

Accepted Answer

A)  2.5% to 5% 
B)  5% to 10% 
C)  12.5% to 15% 
D)  20% to 25% 
A)  2.5% to 5% 
B)  5% to 10% 
C)  12.5% to 15% 
D)  20% to 25%

Question 11

Compare in broad terms the difference between high end corporate hospitality and the cheapest season ticket at an English Premier League ground according to the headings in the table below.
 $\begin{array}{|l|l|l|}
\hline \text { Service attribute } & \text { Corporate hospitality } & \text { Cheapest season ticket } \
\hline \text { Price of access } & & \
\hline \text { Location of seat } & & \
\hline \text { Comfort of seat } & & \
\hline \text { Access to bars and catering } & & \
\hline \text { Level of customer service } & & \
\hline \text { Matchday programs } & & \
\hline \text { Likely 'dwell time' } & & \
\hline
\end{array}$

Accepted Answer

None

Question 12

People like to stage celebratory events at iconic sports stadiums because:

Accepted Answer

A)  They are rarely in use and are therefore cheap 
B)  The strong emotional attachment they feel to a team or stadium 
C)  They won't disturb the neighbors 
D)  There is the off chance they might see their sporting heroes 
A)  They are rarely in use and are therefore cheap 
B)  The strong emotional attachment they feel to a team or stadium 
C)  They won't disturb the neighbors 
D)  There is the off chance they might see their sporting heroes

Question 13

Compile a list of all the non-core product uses that you know about for a stadium of your choice.

Accepted Answer

Using Wembley Stadium in London, England

Question 14

Revenue generation and diversification are important for sports stadia because they:

Accepted Answer

A)  Need to make a profit to service loans 
B)  Need to be able to pay the wages and other costs 
C)  Need to maintain the facility in a high quality state 
D)  All of the above 
A)  Need to make a profit to service loans 
B)  Need to be able to pay the wages and other costs 
C)  Need to maintain the facility in a high quality state 
D)  All of the above

What are the advantages of using digital technology in the management of sports facilities?

Thinking ahead, what are the innovations you envisage taking place in sports facilities in the future?

A key reason for the public sector investing in a sports stadium is:

Having a visitor attraction, such as a museum, at a stadium is a good example of:

The MetLife Stadium in New York cost in excess of:

Revenue generated per seat per match is a measure of selling:

Which customers spend the most at major sports events?

Explain briefly the importance of space and time in the context of managing a sports stadium.

Which is the most lucrative form of sponsorship for a sports stadium?

On approximately what percentage of days in a year would a Premier League football club in England have a home match?

People like to stage celebratory events at iconic sports stadiums because:

Compile a list of all the non-core product uses that you know about for a stadium of your choice.

Revenue generation and diversification are important for sports stadia because they:

Introduction to Sport Facility Operations Management

Ownership Structures

Financing Sport Facilities

Capital Investment Appraisal

Project Management: Planning, Design, and Construction

Organizational Leadership and Human Resource Management

Financial Management, Operational Decision Making, and Budgeting

Operations Management

Multichannel Marketing and Communications

Customer Experiences From Event Planning to Activation

Legal Issues and Risk Assessment

Security Planning for Facilty Management

Performance Analytics for Sport Facilities

Impacts and Legacies Through Sustainability

Filters

Exam 10: Revenue Generation and Diversification

What are the advantages of using digital technology in the management of sports facilities?

Thinking ahead, what are the innovations you envisage taking place in sports facilities in the future?

A key reason for the public sector investing in a sports stadium is:

Having a visitor attraction, such as a museum, at a stadium is a good example of:

The MetLife Stadium in New York cost in excess of:

Revenue generated per seat per match is a measure of selling:

Which customers spend the most at major sports events?

Explain briefly the importance of space and time in the context of managing a sports stadium.

Which is the most lucrative form of sponsorship for a sports stadium?

On approximately what percentage of days in a year would a Premier League football club in England have a home match?

People like to stage celebratory events at iconic sports stadiums because:

Compile a list of all the non-core product uses that you know about for a stadium of your choice.

Revenue generation and diversification are important for sports stadia because they:

Introduction to Sport Facility Operations Management

Ownership Structures

Financing Sport Facilities

Capital Investment Appraisal

Project Management: Planning, Design, and Construction

Organizational Leadership and Human Resource Management

Financial Management, Operational Decision Making, and Budgeting

Operations Management

Multichannel Marketing and Communications

Customer Experiences From Event Planning to Activation

Legal Issues and Risk Assessment

Security Planning for Facilty Management

Performance Analytics for Sport Facilities

Impacts and Legacies Through Sustainability

Filters