Question 1

When doing advance work for a presentation, you use the "What would your friends say?" approach. This is an example of:

Accepted Answer

A)  Ethnographic inquiry 
B)  Demographic analysis 
C)  Latitudes analysis 
D)  Test-marketing inquiry 
A)  Ethnographic inquiry 
B)  Demographic analysis 
C)  Latitudes analysis 
D)  Test-marketing inquiry A

Question 2

Main points:

Accepted Answer

A)  Are the reasons that justify the thesis 
B)  Are stated in the introduction 
C)  Should be bulleted on PowerPoint slides 
D)  Are stated as questions 
A)  Are the reasons that justify the thesis 
B)  Are stated in the introduction 
C)  Should be bulleted on PowerPoint slides 
D)  Are stated as questions A

Question 3

The human-scale principle brings statistics to life by contextualizing them in terms that are more similar to everyday situations.

Accepted Answer

A) True 
 B)False  True

Question 4

You have been assigned to create and deliver a presentation advocating for a necessary tuition increase. Your audience is 500 students at your university. Based on the advice in the chapter, map out how you will tackle "Step 1" of the process.

Accepted Answer

Step 1 of the process involves understan

Question 5

List the four different types of audiences that persuaders encounter and provide two tips (for each category) that presenters should incorporate if they hope to succeed at persuasion.

Accepted Answer

The four different types of audiences th

Question 6

It is not unusual to confront situational constraints and audience expectations that may affect direct advocacy.

Accepted Answer

A) True 
 B)False

Question 7

"Response reinforcing" involves solidifying support from those who are already sympathetic to one's cause.

Accepted Answer

A) True 
 B)False

Question 8

Ego involvement shrinks the latitudes of acceptance and neutrality.

Accepted Answer

A) True 
 B)False

Question 9

Frederick Douglass was:

Accepted Answer

A)  A 19th-century abolitionist 
B)  The author of Common Sense 
C)  A European orator 
D)  All of the above 
A)  A 19th-century abolitionist 
B)  The author of Common Sense 
C)  A European orator 
D)  All of the above

Question 10

Frank Luntz's "words that work" is a guidebook about foreign policy for Democratic politicians.

Accepted Answer

A) True 
 B)False

Question 11

Which is a part of "RPS"?

Accepted Answer

A)  Rhetoric 
B)  Requirements 
C)  Persuasion 
D)  Society 
A)  Rhetoric 
B)  Requirements 
C)  Persuasion 
D)  Society

Question 12

The "truth ads" of 1998 exemplified persuasion as:

Accepted Answer

A)  Unexpected 
B)  Concrete 
C)  Credible 
D)  Emotional 
A)  Unexpected 
B)  Concrete 
C)  Credible 
D)  Emotional

Question 13

Nordstrom's customer service policies exemplify Heath and Heath's idea of credibility.

Accepted Answer

A) True 
 B)False

Question 14

Define the six traits needed to get ideas to "stick", and then explain how each idea can be incorporated into a PowerPoint presentation.

Accepted Answer

The six traits needed to get ideas to "s

Question 15

What are the central components of audience analysis? How are these components completed? Why are they important?

Accepted Answer

The central components of audience analy

Question 16

Jane Elliot:

Accepted Answer

A)  Used concrete methods to teach about discrimination 
B)  Was the uncredited co-author of Common Sense. 
C)  Was a famous 19th-century feminist speaker 
D)  All of the above 
A)  Used concrete methods to teach about discrimination 
B)  Was the uncredited co-author of Common Sense. 
C)  Was a famous 19th-century feminist speaker 
D)  All of the above

Question 17

The Sinatra test involves:

Accepted Answer

A)  Established credibility 
B)  Making ideas stick 
C)  The song New York, New York 
D)  All of the above 
A)  Established credibility 
B)  Making ideas stick 
C)  The song New York, New York 
D)  All of the above

Question 18

Which question below is not listed in your text as an issue in message design?

Accepted Answer

A)  How much control? 
B)  How discrepant from the audience? 
C)  How long the presentation? 
D)  How much simplicity versus complexity? 
A)  How much control? 
B)  How discrepant from the audience? 
C)  How long the presentation? 
D)  How much simplicity versus complexity?

Question 19

Thomas Paine wrote a famous persuasive tract about abolition where he argued for complete freedom for all slaves.

Accepted Answer

A) True 
 B)False

Question 20

Strategic planning for presentations involves:

Accepted Answer

A)  An analysis of tactics 
B)  A three-step process 
C)  A fairly high level of expertise 
D)  All of the above 
A)  An analysis of tactics 
B)  A three-step process 
C)  A fairly high level of expertise 
D)  All of the above

When doing advance work for a presentation, you use the "What would your friends say?" approach. This is an example of:

Main points:

The human-scale principle brings statistics to life by contextualizing them in terms that are more similar to everyday situations.

You have been assigned to create and deliver a presentation advocating for a necessary tuition increase. Your audience is 500 students at your university. Based on the advice in the chapter, map out how you will tackle "Step 1" of the process.

List the four different types of audiences that persuaders encounter and provide two tips (for each category) that presenters should incorporate if they hope to succeed at persuasion.

It is not unusual to confront situational constraints and audience expectations that may affect direct advocacy.

"Response reinforcing" involves solidifying support from those who are already sympathetic to one's cause.

Ego involvement shrinks the latitudes of acceptance and neutrality.

Frederick Douglass was:

Frank Luntz's "words that work" is a guidebook about foreign policy for Democratic politicians.

Which is a part of "RPS"?

The "truth ads" of 1998 exemplified persuasion as:

Nordstrom's customer service policies exemplify Heath and Heath's idea of credibility.

Define the six traits needed to get ideas to "stick", and then explain how each idea can be incorporated into a PowerPoint presentation.

What are the central components of audience analysis? How are these components completed? Why are they important?

Jane Elliot:

The Sinatra test involves:

Which question below is not listed in your text as an issue in message design?

Thomas Paine wrote a famous persuasive tract about abolition where he argued for complete freedom for all slaves.

Strategic planning for presentations involves:

The Study of Persuasion

The Psychology of Persuasion: Basic Concepts and Principles

Persuasion Broadly Considered

Coactive Persuasion

Resources of Communication

Framing and Reframing

Cognitive Shorthands

Reasoning and Evidence

Planning Campaigns

Staging Political Campaigns

Analyzing Product Advertising

Talking Through Differences: Persuasion in Social Conflicts

Leading Social Movements

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Exam 9: Going Public: Delivering a Presentation That Persuades

When doing advance work for a presentation, you use the "What would your friends say?" approach. This is an example of:

Main points:

The human-scale principle brings statistics to life by contextualizing them in terms that are more similar to everyday situations.

You have been assigned to create and deliver a presentation advocating for a necessary tuition increase. Your audience is 500 students at your university. Based on the advice in the chapter, map out how you will tackle "Step 1" of the process.

List the four different types of audiences that persuaders encounter and provide two tips (for each category) that presenters should incorporate if they hope to succeed at persuasion.

It is not unusual to confront situational constraints and audience expectations that may affect direct advocacy.

"Response reinforcing" involves solidifying support from those who are already sympathetic to one's cause.

Ego involvement shrinks the latitudes of acceptance and neutrality.

Frederick Douglass was:

Frank Luntz's "words that work" is a guidebook about foreign policy for Democratic politicians.

Which is a part of "RPS"?

The "truth ads" of 1998 exemplified persuasion as:

Nordstrom's customer service policies exemplify Heath and Heath's idea of credibility.

Define the six traits needed to get ideas to "stick", and then explain how each idea can be incorporated into a PowerPoint presentation.

What are the central components of audience analysis? How are these components completed? Why are they important?

Jane Elliot:

The Sinatra test involves:

Which question below is not listed in your text as an issue in message design?

Thomas Paine wrote a famous persuasive tract about abolition where he argued for complete freedom for all slaves.

Strategic planning for presentations involves:

The Study of Persuasion

The Psychology of Persuasion: Basic Concepts and Principles

Persuasion Broadly Considered

Coactive Persuasion

Resources of Communication

Framing and Reframing

Cognitive Shorthands

Reasoning and Evidence

Planning Campaigns

Staging Political Campaigns

Analyzing Product Advertising

Talking Through Differences: Persuasion in Social Conflicts

Leading Social Movements

More About Ethics

Filters