Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals

Each of the following statements about the visual element in ads is true, except:

Using a fear appeal in an advertisement increases both the viewer's interest in the ad and the persuasiveness of the ad.

A means-end chain is the basis for the:

The goal of a humorous ad is to have consumers:

From the list below, the product that best fits a scarcity appeal would be:

The conative component of attitude matches the hierarchy of effects model's element of:

What approaches to sexuality are used in advertising?

In terms of a fear approach, one reason teenagers who smoke do not quit is because they are afraid they will lose their friends. The social aspect of their lives is more important than the health aspects. In their minds, losing their friends is which component of the behavioral response model?

The attitude formation sequence which matches the typical steps in the hierarchy of effects model is:

A nude male on a calendar for household furniture is a(n):

In Saudi Arabia and Malaysia, women featured in advertisements must be shown in family settings and they cannot be depicted as being carefree or desirable to the opposite sex.

Scarcity appeals:

Using a popular song in an advertisement:

Which level of fear is most likely to succeed in an advertisement?

One criticism of the hierarchy of effects model is that when making purchases, consumers and businesses do not always follow the six steps in a sequential order.

Visual and peripheral cues are important in developing effective emotional appeals.

Most creatives view which type of advertising appeal as the key to developing brand loyalty?

Visual esperanto is:

Most creatives view emotional advertising as the key to developing brand loyalty.

While some evidence exists that humor may be universal, other research indicates that particular executions of humor appeals may not be universal and that humor is often based in one's culture.