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Exam 13: Public Relations and Sponsorship Programs

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Exam 1: Integrated Marketing Communications102 Questionsadd course
Exam 2: Corporate Image and Brand Management200 Questionsadd course
Exam 3: Buyer Behaviors204 Questionsadd course
Exam 4: The IMC Planning Process201 Questionsadd course
Exam 5: Advertising Management202 Questionsadd course
Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals200 Questionsadd course
Exam 7: Advertising Design: Message Strategies and Executional Frameworks200 Questionsadd course
Exam 8: Traditional Media Channels200 Questionsadd course
Exam 9: Digital Marketing200 Questionsadd course
Exam 10: Alternative Marketing200 Questionsadd course
Exam 11: Database and Direct Response Marketing and Personal Selling200 Questionsadd course
Exam 12: Sales Promotions203 Questionsadd course
Exam 13: Public Relations and Sponsorship Programs201 Questionsadd course
Exam 14: Regulations and Ethical Concerns200 Questionsadd course
Exam 15: Evaluating an Integrated Marketing Program154 Questionsadd course
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The key to cause-related marketing is to find a cause that resonates with consumers, whether or not that cause matches a particular company's business.

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