Exam 13: Public Relations and Sponsorship Programs

The conscious or unconscious attempt to control images in social situations is:

The following are possible benefits of cause-related marketing, except:

Impression management includes justifications, which use logic designed to reduce the degree of negativity associated with the predicament.

Claiming a product is environmentally-friendly when it is not is greenwashing.

One objective of a sponsorship can be to increase a firm's visibility.

The difference between event marketing and sponsorship marketing is the duration of the program being featured.

The following are external stakeholders, except:

What are the two forms of preventive damage control measures?

What is green marketing and what approaches can a firm use in green marketing?

An enhancement is a form of reactive damage control strategy that focuses on the positive aspect of an event that occurs.

A Hispanic fiesta held in Houston, Texas funded by a food company is an example of:

In terms of expenditures on sponsorships and events, sports is the largest category. The second largest category of expenditures is for the arts.

Just as in Hollywood, in a marketing communications program there is "no such thing as bad publicity."

Corporate social responsibility is the obligation an organization has to be ethical, accountable, and reactive to the needs of society.

Sports represent the majority of all sponsorships.

Marketers use cause-related marketing for the following reasons, except:

Less than half of the companies in the United States have someone assigned to monitor corporate reputation.

Corporate social responsibility is:

In terms of consumer segments, the Greenback Greens are less committed to environmentally safe products.

Of the internal stakeholders, the group that is the most critical to the success of a firm would be: