Exam 8: Identifying Market Segments and Targets

Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy

Regardless of the type of segmentation scheme used,the key is adjusting the marketing program to recognize ________.

The argument for ________ marketing is that it creates the largest potential market,which leads to the lowest costs,which in turn can lead to lower prices or higher margins.

Life stage defines a person's age.

In segmenting its markets,an aluminum company first looked at which end-use market to serve: automobile,residential,or beverage containers.This is an example of ________.

To be useful,market segments must be measurable.

Identify the five decisional roles people can play in the buying decision.

Members of the same generational cohort share the same major cultural,political,and economic experiences and have similar outlooks and values.

The VALS segmentation system has evolved into an eight-part typology.List and briefly describe any four categories of that eight-part typology.

A new trend in marketing is toward customerization.Describe what customerization is and how marketers are using it.

With respect to occasion segmentation,Christmas,Valentine's Day,and ________ account for just over half of gifters' budgets.

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and purchasing criteria.

Mature and reflective people who seek durability,functionality,and value in products are most likely to be categorized as ________ in the VALS system.

Although we can make distinctions between them,different generational cohorts also influence each other.Give an example of this.

If a marketing manager segments the market into culture-oriented,sports-oriented,or outdoor-oriented groups,he or she is segmenting on the basis of ________.

The sale of turkeys in the United States is highest in mid- to late November,as people buy turkeys to serve at Thanksgiving.Grocery stores who specifically advertise turkeys at this time of year are segmenting on the basis of ________.

Men and women tend to have different attitudinal and behavioral orientations,based partly on genetic makeup and partly on ________.

If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences,the marketing manager will most likely be faced with a ________ preferences pattern.

________ is the strategic coordination of economic,psychological,political,and public relations skills,to gain the cooperation of a number of parties in order to enter or operate in a given market.

Marketers use two broad groups of variables to segment consumer markets.Identify these groups and how they are used.