Exam 5: Developing a Global Vision

Aztic Inc., a manufacturer of sports goods, plans to expand its operations to various other countries. After market research, it avoids countries where the dominant population is mostly rural. In this case, Aztic Inc. is assessing the _____ of the countries.

A U.S. licensor will be most successful at maintaining effective control over licensees and preventing them from voiding the contract by:

Which of the following statements is a characteristic of countertrade?

The owners of Fashion Spell, an apparel store based in the town of Lumberne, want to expand the store's business all over the world. In this case, which of the following strategies can help the owners of Fashion Spell achieve their objectives?

Discuss exports in the United States.

Average family incomes are higher in more developed countries than in less developed countries.

The surge in global trade in recent years has added to strains and charges for all forms of transport.

Currency markets operate under a system of _____, which is a system in which the prices of different currencies move up or down based on the demand for and the supply of each currency.

The four Ps of global marketing strategy are product, place, promotion, and price.

The Uruguay Round replaced General Agreement on Tariffs and Trade (GATT) with _____.

The Group of Twenty (G-20) was founded in 1945, one year after the creation of the World Bank, to promote trade through financial cooperation and eliminate trade barriers in the process.

Traditionally, marketing-oriented multinational corporations enable individual subsidiaries to compete independently in domestic markets.

Of all the types of managers, the managers of global social media campaigns are the ones who need not be aware of the cultures of the countries in which they operate.

_____ is a trade agreement that has dramatically lowered trade barriers worldwide. It led to the creation of the World Trade Organization.

Which of the following a difference between a quota and a boycott?

Which of the following countries has the highest gross domestic product?

Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. To reduce its manufacturing costs, it shifts its production units to another country where labor costs are less. In this scenario, Melrow Inc. is engaged in _____.

Maria Apparel is a well-known apparel store. The owners of the store want the store to go global; hence, they have opened a Web site. In this scenario, opening a Web site:

Nessca Motors, a well-known company based in Nebolina, manufactures engines. Its management recently signed a joint venture with Singletone Inc., a company based in Trinitia. Given this information, which of the following statements will most likely be true?

Which of the following statements is true of the term quota?