Question 1

Explain the major role played by the Internet and social media in global marketing.

Accepted Answer

Answers will vary. In many respects, goi

Question 2

Which of the following is a difference between product invention and product adaptation?

Accepted Answer

A) Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies. 
B) Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration. 
C) Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product. 
D) Product invention applies only to products that are sold in local markets, while product adaptation applies to products all around the world. 
A) Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies. 
B) Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration. 
C) Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product. 
D) Product invention applies only to products that are sold in local markets, while product adaptation applies to products all around the world.

Question 3

Small businesses are taking slow, hesitant steps into the global market because it:

Accepted Answer

A) limits access to advanced technologies in less developed countries. 
B) slows down the rate at which people's living standards increase. 
C) involves various trade laws or tariffs. 
D) empowers governments to abuse the freedom and property of their citizens. 
A) limits access to advanced technologies in less developed countries. 
B) slows down the rate at which people's living standards increase. 
C) involves various trade laws or tariffs. 
D) empowers governments to abuse the freedom and property of their citizens.

Question 4

Explain franchising.

Accepted Answer

Answers will vary. Franchising is a form

Explain the major role played by the Internet and social media in global marketing.

Which of the following is a difference between product invention and product adaptation?

Small businesses are taking slow, hesitant steps into the global market because it:

Explain franchising.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 5: Developing a Global Vision

Explain the major role played by the Internet and social media in global marketing.

Which of the following is a difference between product invention and product adaptation?

Small businesses are taking slow, hesitant steps into the global market because it:

Explain franchising.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters