Question 1

Which of the following statements is true of product items?

Accepted Answer

A) They are the test products that are released by a company before starting a product line. 
B) They include all the products that an organization manufactures and sells to its consumers. 
C) They are never made part of any product lines and are sold only in select outlets. 
D) They can be easily distinguished from other products produced by the same organization. 
A) They are the test products that are released by a company before starting a product line. 
B) They include all the products that an organization manufactures and sells to its consumers. 
C) They are never made part of any product lines and are sold only in select outlets. 
D) They can be easily distinguished from other products produced by the same organization.

Question 2

Which of the following statements is true of an unsought product?

Accepted Answer

A) Marketers of unsought products often use selective, status-conscious advertising to maintain a product's exclusive image. 
B) Consumers buy unsought products regularly, usually without much planning and at inexpensive prices. 
C) Companies dealing with unsought products must go directly to consumers through a salesperson, direct mail, or direct response advertising to create awareness about their products. 
D) Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility. 
A) Marketers of unsought products often use selective, status-conscious advertising to maintain a product's exclusive image. 
B) Consumers buy unsought products regularly, usually without much planning and at inexpensive prices. 
C) Companies dealing with unsought products must go directly to consumers through a salesperson, direct mail, or direct response advertising to create awareness about their products. 
D) Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Question 3

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

Accepted Answer

A) Ingredient branding 
B) Cooperative branding 
C) Complementary branding 
D) Family branding 
A) Ingredient branding 
B) Cooperative branding 
C) Complementary branding 
D) Family branding

Question 4

An organization's product mix includes all the products it sells.

Accepted Answer

A) True 
 B)False

Question 5

Services and ideas are not considered products because they are intangible.

Accepted Answer

A) True 
 B)False

Question 6

Torque Roz, an automobile company, uses a unique tire design on its vehicles. A rival company was found copying the exact design in its automobiles. Torque Roz was able to file a case against the rival company about this issue and win the lawsuit. In this scenario, Torque Roz's unique tire design is a registered _____.

Accepted Answer

A) captive brand 
B) trademark 
C) private brand 
D) service mark 
A) captive brand 
B) trademark 
C) private brand 
D) service mark

Question 7

Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Accepted Answer

A) mnemonics 
B) bar codes 
C) serial codes 
D) codicology 
A) mnemonics 
B) bar codes 
C) serial codes 
D) codicology

Question 8

Packaging of any product is done for the sole purpose of promoting that product.

Accepted Answer

A) True 
 B)False

Question 9

A cell phone manufacturing company is said to functionally modify one of its products if it:

Accepted Answer

A) introduces a sleek and stylish version of the cell phone with the same specifications. 
B) reduces the price of the cell phone ahead of a sale. 
C) introduces stylish headphones for the cell phone. 
D) releases a software update to fix the cell phone's heating problem. 
A) introduces a sleek and stylish version of the cell phone with the same specifications. 
B) reduces the price of the cell phone ahead of a sale. 
C) introduces stylish headphones for the cell phone. 
D) releases a software update to fix the cell phone's heating problem.

Question 10

Identify a true statement about global branding strategies.

Accepted Answer

A) A one-brand-name strategy is useful when a company markets mainly one product. 
B) Using different brand names in different markets leads to greater identification of the product from market to market. 
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market. 
D) Using different brand names in different markets means that a company does not follow localization. 
A) A one-brand-name strategy is useful when a company markets mainly one product. 
B) Using different brand names in different markets leads to greater identification of the product from market to market. 
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market. 
D) Using different brand names in different markets means that a company does not follow localization.

Question 11

Paulette goes to an electronic store to purchase a refrigerator. After comparing the technical features, prices, and durability of the various brands of refrigerators available, she purchases the one that is cheaper and smaller in size than the rest. In this case, Paulette has purchased a _____.

Accepted Answer

A) shopping product 
B) business product 
C) specialty product 
D) convenience product 
A) shopping product 
B) business product 
C) specialty product 
D) convenience product

Question 12

Product line depth refers to the number of:

Accepted Answer

A) competitors present in the market for a particular product line. 
B) product lines an organization offers. 
C) market segments a firm is willing to target or serve. 
D) product items in a product line. 
A) competitors present in the market for a particular product line. 
B) product lines an organization offers. 
C) market segments a firm is willing to target or serve. 
D) product items in a product line.

Question 13

Yumé Nu, a battery manufacturing company, began marketing its products as environment friendly and biodegradable even though it was not scientifically verified. In this scenario, Yumé Nu has used _____ in order to sell its products.

Accepted Answer

A) quality modification 
B) product line extension 
C) repositioning 
D) greenwashing 
A) quality modification 
B) product line extension 
C) repositioning 
D) greenwashing

Question 14

Which of the following statements is true of greenwashing?

Accepted Answer

A) Consumer demand for green products helps abate proliferation of green certifications. 
B) Certification of a product by the same company that produced it should be clearly stated. 
C) The Federal Trade Commission does not interfere with the rules regarding green certifications. 
D) Greenwashing is a highly reliant way of identifying environment-friendly products. 
A) Consumer demand for green products helps abate proliferation of green certifications. 
B) Certification of a product by the same company that produced it should be clearly stated. 
C) The Federal Trade Commission does not interfere with the rules regarding green certifications. 
D) Greenwashing is a highly reliant way of identifying environment-friendly products.

Question 15

Fournotts Corp. manufactures a special kind of filter that can purify water quickly, but the consumers in the market are not aware of the existence of the product. In this case, which of the following strategies will increase the sales of the filter?

Accepted Answer

A) Using status-conscious advertising 
B) Using direct response advertising 
C) Using selective advertising 
D) Using customer-generated advertising 
A) Using status-conscious advertising 
B) Using direct response advertising 
C) Using selective advertising 
D) Using customer-generated advertising

Question 16

Which of the following statements is true of convenience products?

Accepted Answer

A) A consumer is unwilling to shop extensively for convenience products. 
B) They are shopping products that are perceived to be similar in features. 
C) A consumer is unwilling to accept other substitutes for convenience products. 
D) They are shopping products that are not actively sought after by consumers. 
A) A consumer is unwilling to shop extensively for convenience products. 
B) They are shopping products that are perceived to be similar in features. 
C) A consumer is unwilling to accept other substitutes for convenience products. 
D) They are shopping products that are not actively sought after by consumers.

Question 17

Washers, dryers, refrigerators, and televisions are examples of unsought products.

Accepted Answer

A) True 
 B)False

Question 18

Most major furniture manufacturers affix labels to their wares that explain the products' construction features, such as type of frame, number of coils, and fabric characteristics. This form of labeling is an example of _____.

Accepted Answer

A) informational labeling 
B) persuasive labeling 
C) grade labeling 
D) promotional labeling 
A) informational labeling 
B) persuasive labeling 
C) grade labeling 
D) promotional labeling

Question 19

One of the functions of universal product codes (UPCs) is to:

Accepted Answer

A) allow products to be modified for improved sales. 
B) help customers resell products that have no market value. 
C) increase customer loyalty and brand value of a product. 
D) help retailers prepare records of customer purchases. 
A) allow products to be modified for improved sales. 
B) help customers resell products that have no market value. 
C) increase customer loyalty and brand value of a product. 
D) help retailers prepare records of customer purchases.

Question 20

Identify a true statement about specialty products.

Accepted Answer

A) They are made directly available to a consumer through direct mail. 
B) They are relatively inexpensive and merit little shopping effort. 
C) They are easily substituted with other products. 
D) They are distributed to only a few outlets in a geographic area. 
A) They are made directly available to a consumer through direct mail. 
B) They are relatively inexpensive and merit little shopping effort. 
C) They are easily substituted with other products. 
D) They are distributed to only a few outlets in a geographic area.

Which of the following statements is true of product items?

Which of the following statements is true of an unsought product?

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

An organization's product mix includes all the products it sells.

Services and ideas are not considered products because they are intangible.

Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Packaging of any product is done for the sole purpose of promoting that product.

A cell phone manufacturing company is said to functionally modify one of its products if it:

Identify a true statement about global branding strategies.

Paulette goes to an electronic store to purchase a refrigerator. After comparing the technical features, prices, and durability of the various brands of refrigerators available, she purchases the one that is cheaper and smaller in size than the rest. In this case, Paulette has purchased a _____.

Product line depth refers to the number of:

Yumé Nu, a battery manufacturing company, began marketing its products as environment friendly and biodegradable even though it was not scientifically verified. In this scenario, Yumé Nu has used _____ in order to sell its products.

Which of the following statements is true of greenwashing?

Fournotts Corp. manufactures a special kind of filter that can purify water quickly, but the consumers in the market are not aware of the existence of the product. In this case, which of the following strategies will increase the sales of the filter?

Which of the following statements is true of convenience products?

Washers, dryers, refrigerators, and televisions are examples of unsought products.

Most major furniture manufacturers affix labels to their wares that explain the products' construction features, such as type of frame, number of coils, and fabric characteristics. This form of labeling is an example of _____.

One of the functions of universal product codes (UPCs) is to:

Identify a true statement about specialty products.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

Which of the following statements is true of product items?

Which of the following statements is true of an unsought product?

_____ occurs when two brands receiving equal treatment borrow from each other's brand equity.

An organization's product mix includes all the products it sells.

Services and ideas are not considered products because they are intangible.

Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

Packaging of any product is done for the sole purpose of promoting that product.

A cell phone manufacturing company is said to functionally modify one of its products if it:

Identify a true statement about global branding strategies.

Paulette goes to an electronic store to purchase a refrigerator. After comparing the technical features, prices, and durability of the various brands of refrigerators available, she purchases the one that is cheaper and smaller in size than the rest. In this case, Paulette has purchased a _____.

Product line depth refers to the number of:

Yumé Nu, a battery manufacturing company, began marketing its products as environment friendly and biodegradable even though it was not scientifically verified. In this scenario, Yumé Nu has used _____ in order to sell its products.

Which of the following statements is true of greenwashing?

Fournotts Corp. manufactures a special kind of filter that can purify water quickly, but the consumers in the market are not aware of the existence of the product. In this case, which of the following strategies will increase the sales of the filter?

Which of the following statements is true of convenience products?

Washers, dryers, refrigerators, and televisions are examples of unsought products.

Most major furniture manufacturers affix labels to their wares that explain the products' construction features, such as type of frame, number of coils, and fabric characteristics. This form of labeling is an example of _____.

One of the functions of universal product codes (UPCs) is to:

Identify a true statement about specialty products.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters