Question 1

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is true of an express warranty?

Accepted Answer

A) It gives the impression of environmental friendliness to a product. 
B) It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold. 
C) It prohibits other firms from using a brand or part of a brand without permission. 
D) It ranges from simple statements to extensive documents written in technical language. 
A) It gives the impression of environmental friendliness to a product. 
B) It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold. 
C) It prohibits other firms from using a brand or part of a brand without permission. 
D) It ranges from simple statements to extensive documents written in technical language.

Question 3

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A) focuses on a promotional theme or logo rather than on consumer information. 
B) increases a consumer's cognitive dissonance after a purchase. 
C) helps a consumer make proper product selections when making a purchase. 
D) gives an impression of environmental friendliness to a product. 
A) focuses on a promotional theme or logo rather than on consumer information. 
B) increases a consumer's cognitive dissonance after a purchase. 
C) helps a consumer make proper product selections when making a purchase. 
D) gives an impression of environmental friendliness to a product.

Question 4

Compared with convenience products, shopping products are:

Accepted Answer

A) less expensive. 
B) found in fewer stores. 
C) purchased without significant planning. 
D) new products unknown to a potential buyer. 
A) less expensive. 
B) found in fewer stores. 
C) purchased without significant planning. 
D) new products unknown to a potential buyer.

Question 5

Remonet, a smartphone manufacturer, has launched its new products-HY15, HY20, and HY50. These smartphone models are part of its HY series. HY15, being the most budget friendly, attracts more consumers and achieves better sales figure. In this scenario, Remonet's HY15 smartphone model is an example of a(n) _____.

Accepted Answer

A) convenience product 
B) product item 
C) unsought product 
D) product line 
A) convenience product 
B) product item 
C) unsought product 
D) product line

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Which of the following statements is true of an express warranty?

A difference between informational labeling and persuasive labeling is that informational labeling:

Compared with convenience products, shopping products are:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Which of the following statements is true of an express warranty?

A difference between informational labeling and persuasive labeling is that informational labeling:

Compared with convenience products, shopping products are:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters