Exam 4: Analyzing and Adapting to the Audience

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A heterogeneous audience is one whose members are similar in characteristics, attitudes, values, and knowledge.

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How would it benefit us as speakers to understand our own values, beliefs, and attitudes?

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Answer will typically include: As these factors shape how we view the world, they will impact how and what we talk about. Understand how we view issues, why we view them that way, and how that impacts our speeches can help us better understand our audiences' potential responses.

A ______ profile is a composite of characteristics including age; gender; educational level; racial, ethnic, or cultural ties; group affiliations; and socioeconomic background.

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Which of the following is untrue regarding how the audience perceives you?

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How can a speaker research audience attitude? Give some examples.

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Our ______ are the standards by which we judge what is right or wrong.

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To penetrate the invisible shield they use to protect themselves from information irrelevance, relate your ideas to which of the following?

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A heterogeneous audience is one whose members are similar in age, have similar characteristics, attitudes, values, and knowledge.

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A speaker should use a two-sided presentation if they have a ______ knowledgeable audience.

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Audience members will often filter out the information that they deem less important.

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The ______ serves as the speaker's compass or guide.

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Audience size and formality are directly related.

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The self-centered speaker is motivated by an understanding of receivers.

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Which of the following are examples of identity affiliations?

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How do men and women speak and hear language differently?

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A wealthy audience might not appreciate what it means to ______.

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What are closed-ended questions?

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The audience serves as the speaker's compass.

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Audience members will often filter out the information that they deem ______ important.

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Why would it change a speech on college life if you were speaking to students as opposed to parents?

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