Exam 10: Branding Your Unique Identity: Consumer Culture and the Social Self

Define stigma. Research shows that some LGBTQIA people come out to friends, but not family. Others are out to family, but not coworkers. What characteristics of stigma explain this finding?

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Question 1

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Stigma is a deeply devaluing attribute, viewed as both different and undesirable. It represents a "spoiled identity," which has negative social consequences for an individual (stereotype, discrimination).
Stigma is socially constructed, not inherent in the attribute itself. This is why stigmatizing attributes vary across time and place.
Social construction of stigma explains the research finding: the same attribute is stigmatizing in one context, but not in another.
Give additional credit if the answer states that this is an example of compartmentalization of stigma as a way of managing it.

According to Cooley, which of the following is the most important to the formation of one's self?

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Question 2

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Which of the following is true of stigma?

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Question 3

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In the sociological view, the self is:

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Question 4

How do brands benefit producers/retailers and consumers? Illustrate your answer with an example.

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Question 5

Which of the following historical developments introduced the importance of brands?

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Question 6

What are the effects of purchase and display of branded items for a person's identity?

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Question 7

Which of the following is NOT a characteristic of symbolic interactionism?

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Question 8

Which of the following concepts is exemplified by the statement "I am a man, a son, an African-American, a student, a coffee barista, and an athlete."?

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Question 9

Zoltan is a vegetarian, wears no leather, goes everywhere on his bicycle, and volunteers at "Greenpeace." This pattern of choices indicates that he is pursuing a particular:

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Question 10

There have been cases of children kept inside their families' homes and deprived of nearly all social interaction. Which of the following thinkers would believe that such a child may still develop a full sense of self?

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Question 11

Define "brand community" and give an example of it.

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Question 12

According to Goffman, which of the following do prison authorities accomplish by depriving convicts of their personal clothes and accessories?

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Question 13

Which of the following concepts refers to a "spoiled identity"?

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Question 14

In the Marxist view, a person who tweets about his new Android phone or post photos of her new Saab on Instagram is performing:

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Question 15

Imagine that you have realized that your term paper will be late, although you have not suffered an illness or emergency. How would you explain this situation to your instructor and to your best friend? Use Goffman's concepts to explain the difference between these two explanations.

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Question 16

According to the textbook, self-concepts of modern individuals differ from the self-concepts of those who lived in traditional societies by being:

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Question 17

Explain Giddens's concept of the "reflexive project of the self."

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Question 18

According to Belk's idea of the "extended self," one's self-concept consists not only of individual characteristics, but also of:

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Question 19

Jasmine prefers to eat dressed in her sweats, watching TV or surfing the net on a couch. When she eats at a restaurant, she sits up and keeps her elbows off the table. According to Mead, what part of Jasmine's self controls her behavior at a restaurant?

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Question 20

Showing 1 - 20 of 21

Define stigma. Research shows that some LGBTQIA people come out to friends, but not family. Others are out to family, but not coworkers. What characteristics of stigma explain this finding?

According to Cooley, which of the following is the most important to the formation of one's self?

Which of the following is true of stigma?

In the sociological view, the self is:

How do brands benefit producers/retailers and consumers? Illustrate your answer with an example.

Which of the following historical developments introduced the importance of brands?

What are the effects of purchase and display of branded items for a person's identity?

Which of the following is NOT a characteristic of symbolic interactionism?

Which of the following concepts is exemplified by the statement "I am a man, a son, an African-American, a student, a coffee barista, and an athlete."?

Zoltan is a vegetarian, wears no leather, goes everywhere on his bicycle, and volunteers at "Greenpeace." This pattern of choices indicates that he is pursuing a particular:

There have been cases of children kept inside their families' homes and deprived of nearly all social interaction. Which of the following thinkers would believe that such a child may still develop a full sense of self?

Define "brand community" and give an example of it.

According to Goffman, which of the following do prison authorities accomplish by depriving convicts of their personal clothes and accessories?

Which of the following concepts refers to a "spoiled identity"?

In the Marxist view, a person who tweets about his new Android phone or post photos of her new Saab on Instagram is performing:

Imagine that you have realized that your term paper will be late, although you have not suffered an illness or emergency. How would you explain this situation to your instructor and to your best friend? Use Goffman's concepts to explain the difference between these two explanations.

According to the textbook, self-concepts of modern individuals differ from the self-concepts of those who lived in traditional societies by being:

Explain Giddens's concept of the "reflexive project of the self."

According to Belk's idea of the "extended self," one's self-concept consists not only of individual characteristics, but also of:

Jasmine prefers to eat dressed in her sweats, watching TV or surfing the net on a couch. When she eats at a restaurant, she sits up and keeps her elbows off the table. According to Mead, what part of Jasmine's self controls her behavior at a restaurant?

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Appendix: Advertising and Society: an Overview of Sociological Methods

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