Question 1

"Men and women respond to sexualized advertising differently." In this statement, gender is:

Accepted Answer

A)  an independent variable 
B)  a dependent variable 
C)  an incidental attribute 
D)  an inconsequential attribute 
A)  an independent variable 
B)  a dependent variable 
C)  an incidental attribute 
D)  an inconsequential attribute A

Question 2

Why can experimental results not be generalized to the real world?

Accepted Answer

A)  Because subjects often lie to researchers 
B)  Because experimental measurements are unreliable 
C)  Because experimental measurements are imprecise 
D)  Because subjects know that they are being observed 
A)  Because subjects often lie to researchers 
B)  Because experimental measurements are unreliable 
C)  Because experimental measurements are imprecise 
D)  Because subjects know that they are being observed D

Question 3

How is participant observation different from ethnography?

Accepted Answer

A)  It is unobtrusive 
B)  It is conducted "in the field" 
C)  It generates qualitative data 
D)  It is suitable for an inductive approach to research 
A)  It is unobtrusive 
B)  It is conducted "in the field" 
C)  It generates qualitative data 
D)  It is suitable for an inductive approach to research A

Question 4

What is the main advantage and the main disadvantage of laboratory experiments?

Accepted Answer

The answer of What is the main advantage and the...

Question 5

Which of the following is the goal of idiographic explanation?

Accepted Answer

A)  Comprehensive understanding 
B)  Theory testing 
C)  A list of probable causes 
D)  Generalization 
A)  Comprehensive understanding 
B)  Theory testing 
C)  A list of probable causes 
D)  Generalization

Question 6

How is science different from other ways of knowing?

Accepted Answer

A)  It is completely true 
B)  It is systematic 
C)  It is descriptive 
D)  It is personalized 
A)  It is completely true 
B)  It is systematic 
C)  It is descriptive 
D)  It is personalized

Question 7

Research has found that people get more leads in job searches from acquaintances than from close friends. Which of the following is the most appropriate method for this kind of study?

Accepted Answer

A)  Participant observation 
B)  Panel-data analysis 
C)  Social network analysis 
D)  Document analysis 
A)  Participant observation 
B)  Panel-data analysis 
C)  Social network analysis 
D)  Document analysis

Question 8

Which of the following is the most important characteristic of a sample?

Accepted Answer

A)  A sample should be as large as possible 
B)  A sample should be representative of the population 
C)  A sample should consist of unusual individuals 
D)  A sample should be easily accessible to researchers 
A)  A sample should be as large as possible 
B)  A sample should be representative of the population 
C)  A sample should consist of unusual individuals 
D)  A sample should be easily accessible to researchers

Question 9

Which of the following is the best method to examine the frequency of appearances of Native Canadians in TV news broadcasts?

Accepted Answer

A)  Textual analysis 
B)  Discourse analysis 
C)  Content analysis 
D)  Social network analysis 
A)  Textual analysis 
B)  Discourse analysis 
C)  Content analysis 
D)  Social network analysis

Question 10

Unlike ethnography, survey research:

Accepted Answer

A)  does not use sampling 
B)  generates less information about a large number of cases 
C)  can only be used to generate qualitative data 
D)  is not suitable for hypothesis testing 
A)  does not use sampling 
B)  generates less information about a large number of cases 
C)  can only be used to generate qualitative data 
D)  is not suitable for hypothesis testing

Question 11

What are the most important differences between content analysis and textual analysis? Illustrate your answer with one example of each.

Accepted Answer

The answer of What are the most important differences between...

Question 12

Which of the following is NOT a suitable research topic for the focus group method?

Accepted Answer

A)  Intimate relationships 
B)  Political opinions 
C)  Responses to advertising messages 
D)  Usefulness of study groups for test preparation 
A)  Intimate relationships 
B)  Political opinions 
C)  Responses to advertising messages 
D)  Usefulness of study groups for test preparation

Question 13

List common mistakes of personal observation in everyday life. How does science attempt to avoid these mistakes?

Accepted Answer

The answer of List common mistakes of personal observation in...

Question 14

Which of the following methodological processes specifies which people, objects, and attributes will be observed in research?

Accepted Answer

A)  Comprehension 
B)  Explanation 
C)  Observation 
D)  Operationalization 
A)  Comprehension 
B)  Explanation 
C)  Observation 
D)  Operationalization

Question 15

Which of the following is NOT a characteristic of ethnography?

Accepted Answer

A)  It enables comprehensive understanding of participants 
B)  It observes naturally occurring behavior 
C)  It generates qualitative data 
D)  It requires little time and effort 
A)  It enables comprehensive understanding of participants 
B)  It observes naturally occurring behavior 
C)  It generates qualitative data 
D)  It requires little time and effort

Question 16

Define field experiment and describe an example of it. What is its advantage over laboratory experiment?

Accepted Answer

The answer of Define field experiment and describe an example...

Question 17

Which of the following is the goal of nomographic explanation?

Accepted Answer

A)  Theory generation 
B)  Theory testing 
C)  Causal explanation 
D)  Comprehensive understanding 
A)  Theory generation 
B)  Theory testing 
C)  Causal explanation 
D)  Comprehensive understanding

Question 18

"All humans are mortal. Socrates is human. Therefore, Socrates is mortal." Which of the following methodological concepts does this statement exemplify?

Accepted Answer

A)  Textual analysis 
B)  Operationalization 
C)  Deductive reasoning 
D)  Theory building 
A)  Textual analysis 
B)  Operationalization 
C)  Deductive reasoning 
D)  Theory building

Question 19

What are the most important differences between surveys and qualitative interviewing?

Accepted Answer

The answer of What are the most important differences between...

Question 20

Define ethnography. How can ethnography be made systematic? Illustrate your answer with an example.

Accepted Answer

The answer of Define ethnography. How can ethnography be made...

"Men and women respond to sexualized advertising differently." In this statement, gender is:

Why can experimental results not be generalized to the real world?

How is participant observation different from ethnography?

What is the main advantage and the main disadvantage of laboratory experiments?

Which of the following is the goal of idiographic explanation?

How is science different from other ways of knowing?

Research has found that people get more leads in job searches from acquaintances than from close friends. Which of the following is the most appropriate method for this kind of study?

Which of the following is the most important characteristic of a sample?

Which of the following is the best method to examine the frequency of appearances of Native Canadians in TV news broadcasts?

Unlike ethnography, survey research:

What are the most important differences between content analysis and textual analysis? Illustrate your answer with one example of each.

Which of the following is NOT a suitable research topic for the focus group method?

List common mistakes of personal observation in everyday life. How does science attempt to avoid these mistakes?

Which of the following methodological processes specifies which people, objects, and attributes will be observed in research?

Which of the following is NOT a characteristic of ethnography?

Define field experiment and describe an example of it. What is its advantage over laboratory experiment?

Which of the following is the goal of nomographic explanation?

"All humans are mortal. Socrates is human. Therefore, Socrates is mortal." Which of the following methodological concepts does this statement exemplify?

What are the most important differences between surveys and qualitative interviewing?

Define ethnography. How can ethnography be made systematic? Illustrate your answer with an example.

A Day in the Life of Your Jeans: Using Our Stuff to Discover Sociology

You Are What You Eat: Culture, Norms, and Values

Fast Food Blues: Work in a Global Economy

Coffee: Status, Distinction, and Good Taste

Shopping Lessons: Consuming Social Order

Get in the Game: Race, Merit, and Group Boundaries

Barbies and Monster Trucks: Socialization and Doing Gender

Dreaming of a White Wedding: Marriage, Family, and Heteronormativity

I 3 My Phone: Technology and Social Networks

Branding Your Unique Identity: Consumer Culture and the Social Self

Looking Good: Ideology, Intersectionality, and the Beauty Industry

Whats on Your Playlist Subcultures, Racism, and Cultural Appropriation

Our Love-Hate Relationship With the Car: Masculinity, Industry, and Environmental Sustainability

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Exam 14: Appendix: Advertising and Society: an Overview of Sociological Methods

"Men and women respond to sexualized advertising differently." In this statement, gender is:

Why can experimental results not be generalized to the real world?

How is participant observation different from ethnography?

What is the main advantage and the main disadvantage of laboratory experiments?

Which of the following is the goal of idiographic explanation?

How is science different from other ways of knowing?

Research has found that people get more leads in job searches from acquaintances than from close friends. Which of the following is the most appropriate method for this kind of study?

Which of the following is the most important characteristic of a sample?

Which of the following is the best method to examine the frequency of appearances of Native Canadians in TV news broadcasts?

Unlike ethnography, survey research:

What are the most important differences between content analysis and textual analysis? Illustrate your answer with one example of each.

Which of the following is NOT a suitable research topic for the focus group method?

List common mistakes of personal observation in everyday life. How does science attempt to avoid these mistakes?

Which of the following methodological processes specifies which people, objects, and attributes will be observed in research?

Which of the following is NOT a characteristic of ethnography?

Define field experiment and describe an example of it. What is its advantage over laboratory experiment?

Which of the following is the goal of nomographic explanation?

"All humans are mortal. Socrates is human. Therefore, Socrates is mortal." Which of the following methodological concepts does this statement exemplify?

What are the most important differences between surveys and qualitative interviewing?

Define ethnography. How can ethnography be made systematic? Illustrate your answer with an example.

A Day in the Life of Your Jeans: Using Our Stuff to Discover Sociology

You Are What You Eat: Culture, Norms, and Values

Fast Food Blues: Work in a Global Economy

Coffee: Status, Distinction, and Good Taste

Shopping Lessons: Consuming Social Order

Get in the Game: Race, Merit, and Group Boundaries

Barbies and Monster Trucks: Socialization and Doing Gender

Dreaming of a White Wedding: Marriage, Family, and Heteronormativity

I 3 My Phone: Technology and Social Networks

Branding Your Unique Identity: Consumer Culture and the Social Self

Looking Good: Ideology, Intersectionality, and the Beauty Industry

Whats on Your Playlist Subcultures, Racism, and Cultural Appropriation

Our Love-Hate Relationship With the Car: Masculinity, Industry, and Environmental Sustainability

Filters