Exam 1: Overview of Personal Selling

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One of the key roles that salespeople client in society is the distribution of knowledge about new technology. In other words, salespeople helped with the __________________________.

(Multiple Choice)
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Advantages of most sales jobs include all of the following except?

(Multiple Choice)
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In stimulus-response selling, the salesperson listens for "cues" from the buyer and adjusts his presentation to match those "cues."

(True/False)
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In her role as ________________ Susan arranges the use of the sales organization's resources in an effort to satisfy the customer.

(Short Answer)
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The three phases of the sales process are developing, maintaining, and enhancing customer relationships.

(True/False)
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Business consultant is one of the roles important to consultative selling.

(True/False)
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Common selling approaches for practicing trust-based relationship selling include need-satisfaction, problem-solving, and consultative.

(True/False)
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Which of the five views of personal selling is considered to be the simplest?

(Multiple Choice)
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Ultimately, customer value is determined by the salesperson.

(True/False)
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Salespeople rarely get promoted into management positions because their training makes them too valuable where they are.

(True/False)
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Post-sale follow-up is an important part of transaction-focused selling.

(True/False)
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Salespeople have the following relationship with revenue in most business firms:

(Multiple Choice)
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While accountants and financial staff are concerned with profitability in ____ terms, salespeople are primarily concerned with profitability in ____ terms.

(Multiple Choice)
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The approach to personal selling where the key idea is that various stimuli can elicit predictable responses from the customers is called _________________.

(Short Answer)
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Because order-takers specialize in maintaining current business, they are also called _________________.

(Short Answer)
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The nature of professional selling is such that salespeople get regular feedback on their performance.

(True/False)
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The problem-solving view of personal selling is an extension of:

(Multiple Choice)
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Salespeople involved in trust-based relationship selling are often actively involved in the customer's decision-making process.

(True/False)
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Sales _____________ is a customer-oriented approach that uses truthful, non-manipulative tactics to satisfy the long-term needs of both the customer and the selling firm.

(Multiple Choice)
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According to the text, salespeople contribute to their firms in each of the following ways except?

(Multiple Choice)
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