Exam 1: Overview of Personal Selling
Exam 1: Overview of Personal Selling127 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers144 Questions
Exam 4: Communication Skills135 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue123 Questions
Exam 6: Planning Sales Dialogues and Presentations139 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment139 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales186 Questions
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If you were a salesperson using the mental-states approach and your customer was in the action state, you would attempt to close the deal.
Free
(True/False)
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Correct Answer:
True
In consultative selling, salespeople fulfill three primary roles: strategic orchestrator, business consultant, and order-taker.
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(True/False)
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Correct Answer:
False
In which of the following types of sales positions is a pharmaceutical industry representative likely to be found?
Free
(Multiple Choice)
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Correct Answer:
A
Business conversations between buyers and Sellers that occur as salespeople tend to initiate, develop, and enhance customer relationships are referred to as ____________.
(Short Answer)
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Julie is a salesperson. As a salesperson, one of Julie's responsibilities will likely be to assist with market research.
(True/False)
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The ability to understand buyers is one of the selling foundations in the trust-based sales process
(True/False)
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_________________is the role the salesperson plays in consultative selling were he or she arranges the use of the sales organization's resources in an effort to satisfy the customer.
(Multiple Choice)
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When practicing trust-based relationship selling, salespeople should do all of the following except:
(Multiple Choice)
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David is always willing to support his customers even when an immediate sale is not expected. David is perceived by his customers as a _____________________ one of the roles David plays as a consultative salesperson.
(Multiple Choice)
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The mental states approach to selling requires salespeople to listen very carefully (when using this approach).
(True/False)
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Business partner is one of the roles important to consultative selling.
(True/False)
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The primary focus of transaction-focused selling is the __________ and the selling firm.
(Short Answer)
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Kevin is a salesperson who relies heavily on trust building. This style of selling is known as?
(Multiple Choice)
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As salespeople serve their customers, they simultaneously serve their employers and society.
(True/False)
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Which of the roles salespeople play in consultative selling is most dependent upon the salesperson's business, industry, and customer knowledge?
(Multiple Choice)
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Salespeople have contributed to the economic growth of the United States in two basic ways:
(Multiple Choice)
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The primary focus of trust-based relationships selling is the customer and the customer's customer.
(True/False)
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Customers perceptions of what they get for what they have to give up is referred to as Customer __________
(Multiple Choice)
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One of the reasons for engaging in sales dialogue is so that the salesperson all of the features and benefits his/her product offers
(True/False)
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