Exam 1: Overview of Personal Selling

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If you were a salesperson using the mental-states approach and your customer was in the action state, you would attempt to close the deal.

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In consultative selling, salespeople fulfill three primary roles: strategic orchestrator, business consultant, and order-taker.

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In which of the following types of sales positions is a pharmaceutical industry representative likely to be found?

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Business conversations between buyers and Sellers that occur as salespeople tend to initiate, develop, and enhance customer relationships are referred to as ____________.

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Julie is a salesperson. As a salesperson, one of Julie's responsibilities will likely be to assist with market research.

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The ability to understand buyers is one of the selling foundations in the trust-based sales process

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_________________is the role the salesperson plays in consultative selling were he or she arranges the use of the sales organization's resources in an effort to satisfy the customer.

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When practicing trust-based relationship selling, salespeople should do all of the following except:

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David is always willing to support his customers even when an immediate sale is not expected. David is perceived by his customers as a _____________________ one of the roles David plays as a consultative salesperson.

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The mental states approach to selling requires salespeople to listen very carefully (when using this approach).

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Business partner is one of the roles important to consultative selling.

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The primary focus of transaction-focused selling is the __________ and the selling firm.

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Salespeople help to stimulate the economy.

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Kevin is a salesperson who relies heavily on trust building. This style of selling is known as?

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As salespeople serve their customers, they simultaneously serve their employers and society.

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Which of the roles salespeople play in consultative selling is most dependent upon the salesperson's business, industry, and customer knowledge?

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Salespeople have contributed to the economic growth of the United States in two basic ways:

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The primary focus of trust-based relationships selling is the customer and the customer's customer.

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Customers perceptions of what they get for what they have to give up is referred to as Customer __________

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One of the reasons for engaging in sales dialogue is so that the salesperson all of the features and benefits his/her product offers

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