Question 1

Which of the terms below is NOT part of the definition of strategic communication?

Accepted Answer

A)  Purposive 
B)  Deliberate 
C)  Advertising 
D)  Public Sphere 
E)  Agent 
A)  Purposive 
B)  Deliberate 
C)  Advertising 
D)  Public Sphere 
E)  Agent C

Question 2

Activism, which refers to people who are communicating to make changes in society, is one of the domains of practice of strategic communication.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following statements best describes the "outside-in" approach?

Accepted Answer

A)  Asking, what do we want from our stakeholders? 
B)  A focus on what leadership of an organization needs to accomplish. 
C)  The stakeholders are placed at the center of the communication process. 
D)  Becoming a more sensitive, ethical communicator 
E)  All of the above 
A)  Asking, what do we want from our stakeholders? 
B)  A focus on what leadership of an organization needs to accomplish. 
C)  The stakeholders are placed at the center of the communication process. 
D)  Becoming a more sensitive, ethical communicator 
E)  All of the above C

Question 4

The macro level of strategic communication is also considered the communication level.

Accepted Answer

A) True 
 B)False

Question 5

Use the correct terms to complete the definition of strategic communication:
"Strategic communication is the practice of ___________ communication that a communication agent enacts in the public sphere on behalf of _________ to reach set goals."

Accepted Answer

A)  Crisis, an organization 
B)  Deliberate and purposeful, a communicative entity 
C)  Media, non-profit organization 
D)  Interpersonal, movie star 
E)  Spontaneous, a corporation 
A)  Crisis, an organization 
B)  Deliberate and purposeful, a communicative entity 
C)  Media, non-profit organization 
D)  Interpersonal, movie star 
E)  Spontaneous, a corporation

Question 6

Which model of communication is represented by a tornado?

Accepted Answer

A)  The Transmission Model of Communication 
B)  The Constitutive Model of Communication 
C)  The Interpersonal Model of Communication 
D)  The Receiver/Sender Model of Communication 
E)  The Co-creation Model of Communication 
A)  The Transmission Model of Communication 
B)  The Constitutive Model of Communication 
C)  The Interpersonal Model of Communication 
D)  The Receiver/Sender Model of Communication 
E)  The Co-creation Model of Communication

Question 7

What is the collective name for the people with whom strategic communicators interact and communicate?

Accepted Answer

A)  Audience 
B)  Publics 
C)  Consumers 
D)  Stakeholders 
E)  Investors 
A)  Audience 
B)  Publics 
C)  Consumers 
D)  Stakeholders 
E)  Investors

Question 8

In strategic communication examples of public sphere communication include:

Accepted Answer

A)  Politicians to voters 
B)  Doctor to patient 
C)  Supervisor to employee 
D)  b and c only 
E)  None of the above 
A)  Politicians to voters 
B)  Doctor to patient 
C)  Supervisor to employee 
D)  b and c only 
E)  None of the above

Question 9

Which of the following are considered the traditional sub-fields of strategic communication?

Accepted Answer

A)  advertising 
B)  public relations 
C)  marketing communication 
D)  a and b only 
E)  all of the above 
A)  advertising 
B)  public relations 
C)  marketing communication 
D)  a and b only 
E)  all of the above

Which of the terms below is NOT part of the definition of strategic communication?

Activism, which refers to people who are communicating to make changes in society, is one of the domains of practice of strategic communication.

Which of the following statements best describes the "outside-in" approach?

The macro level of strategic communication is also considered the communication level.

Use the correct terms to complete the definition of strategic communication: "Strategic communication is the practice of ___ communication that a communication agent enacts in the public sphere on behalf of _ to reach set goals."

Which model of communication is represented by a tornado?

What is the collective name for the people with whom strategic communicators interact and communicate?

In strategic communication examples of public sphere communication include:

Which of the following are considered the traditional sub-fields of strategic communication?

Careers in Strategic Communication

The Concept of Strategy

The Three Management Levels of Strategic Communication

Ethics and Societal Issues in Strategic Communication

Research

Strategic Communication Planning

Stakeholders

Message Tactics

Traditional Media

Evolving Media

Strategic Communication Campaigns

Strategic Communication Campaigns

Filters

Exam 1: Introduction to the Theory of Strategic Communication

Which of the terms below is NOT part of the definition of strategic communication?

Activism, which refers to people who are communicating to make changes in society, is one of the domains of practice of strategic communication.

Which of the following statements best describes the "outside-in" approach?

The macro level of strategic communication is also considered the communication level.

Use the correct terms to complete the definition of strategic communication: "Strategic communication is the practice of ___________ communication that a communication agent enacts in the public sphere on behalf of _________ to reach set goals."

Which model of communication is represented by a tornado?

What is the collective name for the people with whom strategic communicators interact and communicate?

In strategic communication examples of public sphere communication include:

Which of the following are considered the traditional sub-fields of strategic communication?

Careers in Strategic Communication

The Concept of Strategy

The Three Management Levels of Strategic Communication

Ethics and Societal Issues in Strategic Communication

Research

Strategic Communication Planning

Stakeholders

Message Tactics

Traditional Media

Evolving Media

Strategic Communication Campaigns

Strategic Communication Campaigns

Filters

Use the correct terms to complete the definition of strategic communication: "Strategic communication is the practice of ___ communication that a communication agent enacts in the public sphere on behalf of _ to reach set goals."