Exam 16: Global Marketing and Supply Chain

"Global supply chain" covers both "logistics" and "operations."

From a marketing perspective, price differentials facilitate market segmentation, allowing a firm to position its product differentially in different markets.

Cultural values and social mores, rules and regulations, economic conditions and political realities constitute the context within which ____________

World regions that vary in size, terrain, and other characteristics have no impact on the supply chain.

Price differentials facilitate market segmentation, allowing a firm to position its product differentially in different markets.

Globalization can yield substantial _______________savings.

Customization remains an issue in product packaging and promotion, although here too there is an attempt to reduce the number of variants.

Population growth provides a coarse estimate of future market potential.

Japanese products had a reputation of shoddy quality and it took decades before the country established a reputation of quality manufacturing.

International strategic alliances are a major market entry venue.

All marketing alliances prosper.

Intramodal transportation involves the simultaneous use of multiple transportations like.

_____________is an index used to adjust nominal figures to the purchasing power of local consumers.

Globalization has been a driving force for more effective transportation.

________________________ is the possible amount of manufactured goods a region desires to consume.

Which three play a role in deciding market priority?

Product customization challenges supply-chain management characteristics because of its impact on modularity, packaging, transportation, tracking, shipping, and distribution.

Country-of-origin influences buyers' perception. The impact has more to do with perception than reality.

_______________ involve the length (number of levels employed in the distribution process) and width (number of firms in each level) of the control used in linking manufactures to consumers.

The single most important indicator of market potential is__________________.