Question 1

Which of the following is NOT one of the attributes of a rapidly-adopted innovation?

Accepted Answer

A)  Relative advantage. 
B)  Compatibility. 
C)  Usability. 
A)  Relative advantage. 
B)  Compatibility. 
C)  Usability. C

Question 2

What is the final stage of the product lifecycle called?

Accepted Answer

A)  Maturity. 
B)  Decline. 
C)  Demise. 
A)  Maturity. 
B)  Decline. 
C)  Demise. B

Question 3

A strategy which offers a product virtually unchanged from its home market version is called:

Accepted Answer

A)  An extension strategy. 
B)  An adaptation strategy. 
C)  A product invention strategy. 
A)  An extension strategy. 
B)  An adaptation strategy. 
C)  A product invention strategy. A

Question 4

A decision whether to give a brand an individual name or not is:

Accepted Answer

A)  A brand strategy decision. 
B)  A brand name decision. 
C)  A brand sponsor decision. 
A)  A brand strategy decision. 
B)  A brand name decision. 
C)  A brand sponsor decision.

Question 5

Delivery, installation, warranty and after-sales service are all:

Accepted Answer

A)  Product attributes. 
B)  Core product benefits. 
C)  Support services 
A)  Product attributes. 
B)  Core product benefits. 
C)  Support services

Question 6

What does NPD stand for?

Accepted Answer

A)  New product development. 
B)  New product diffusion. 
C)  New product divergence. 
A)  New product development. 
B)  New product diffusion. 
C)  New product divergence.

Question 7

Companies which aim to be the first to use new technology are called:

Accepted Answer

A)  Early adopters. 
B)  Innovators. 
C)  Early majority. 
A)  Early adopters. 
B)  Innovators. 
C)  Early majority.

Question 8

What is a product?

Accepted Answer

A)  An offering of the firm which satisfies the needs of customers. 
B)  A tangible item which a manufacture has produced. 
C)  A set of needs which have been met by a set of benefits. 
A)  An offering of the firm which satisfies the needs of customers. 
B)  A tangible item which a manufacture has produced. 
C)  A set of needs which have been met by a set of benefits.

Question 9

Which of the following is NOT a stage in the new product process?

Accepted Answer

A)  Concept generation. 
B)  Concept evaluation. 
C)  Concept relationships. 
A)  Concept generation. 
B)  Concept evaluation. 
C)  Concept relationships.

Question 10

A product which has been introduced by a firm into a market in which the firm has never done business before is called:

Accepted Answer

A)  A new-to-the-world product. 
B)  A new category entry. 
C)  An addition to the product line. 
A)  A new-to-the-world product. 
B)  A new category entry. 
C)  An addition to the product line.

Which of the following is NOT one of the attributes of a rapidly-adopted innovation?

What is the final stage of the product lifecycle called?

A strategy which offers a product virtually unchanged from its home market version is called:

A decision whether to give a brand an individual name or not is:

Delivery, installation, warranty and after-sales service are all:

What does NPD stand for?

Companies which aim to be the first to use new technology are called:

What is a product?

Which of the following is NOT a stage in the new product process?

A product which has been introduced by a firm into a market in which the firm has never done business before is called:

Introduction to Business-To-Business Marketing

How Business Organisations Buy

Strategic Planning for Global Business Markets

Ethical Considerations for Business Marketers

Market Research

Segmentation, Targeting and Positioning

Market Entry

Services for Business Markets

Pricing

Supply Chain Management

Managing Distribution Channels

Business-To-Business Marketing Communications

Customer Relationships and Key Account Management

Sales Promotion, Exhibitions and Trade Fairs

Corporate Reputation Management

Marketing Planning, Implementation and Control

Organising for Maximum Effectiveness

The Future of Business Marketing

Filters

Exam 8: Product Strategy and Product Development

Which of the following is NOT one of the attributes of a rapidly-adopted innovation?

What is the final stage of the product lifecycle called?

A strategy which offers a product virtually unchanged from its home market version is called:

A decision whether to give a brand an individual name or not is:

Delivery, installation, warranty and after-sales service are all:

What does NPD stand for?

Companies which aim to be the first to use new technology are called:

What is a product?

Which of the following is NOT a stage in the new product process?

A product which has been introduced by a firm into a market in which the firm has never done business before is called:

Introduction to Business-To-Business Marketing

How Business Organisations Buy

Strategic Planning for Global Business Markets

Ethical Considerations for Business Marketers

Market Research

Segmentation, Targeting and Positioning

Market Entry

Services for Business Markets

Pricing

Supply Chain Management

Managing Distribution Channels

Business-To-Business Marketing Communications

Customer Relationships and Key Account Management

Sales Promotion, Exhibitions and Trade Fairs

Corporate Reputation Management

Marketing Planning, Implementation and Control

Organising for Maximum Effectiveness

The Future of Business Marketing

Filters