Exam 29: Handling Data
Exam 1: Needs for Research in Advertising and Public Relations21 Questions
Exam 2: Some Research Definitions23 Questions
Exam 3: Planning and Using Research21 Questions
Exam 4: Designing Research18 Questions
Exam 5: Introduction to Secondary Research18 Questions
Exam 6: Syndicated Research13 Questions
Exam 7: Online Resources13 Questions
Exam 8: Other Useful Resources12 Questions
Exam 9: Uses of Qualitative Research14 Questions
Exam 10: Focus Groups13 Questions
Exam 11: Content Analysis15 Questions
Exam 12: In-Depth Interviews18 Questions
Exam 13: Other Qualitative Methods15 Questions
Exam 14: How Qualitative Research Can Enhance Quantitative Research10 Questions
Exam 15: Handling Qualitative Findings5 Questions
Exam 16: Empirical Research: Survey Research18 Questions
Exam 17: Sampling21 Questions
Exam 18: Measuring Instruments27 Questions
Exam 19: Question Wording26 Questions
Exam 20: Interviewer Training11 Questions
Exam 21: Obtaining Accurate Responses16 Questions
Exam 22: Data Tabulation10 Questions
Exam 23: Applications of Quantitative Research14 Questions
Exam 24: Experimental Research19 Questions
Exam 25: Experimental Approaches13 Questions
Exam 26: Quasi-Experimental Research10 Questions
Exam 27: Experimental Applications in Advertising and Public Relations29 Questions
Exam 28: Historical and Legal Research and Critical Analysis12 Questions
Exam 29: Handling Data8 Questions
Exam 30: Scaling Techniques16 Questions
Exam 31: Mapping Techniques6 Questions
Exam 32: Statistics16 Questions
Exam 33: Statistical Analytic Tools7 Questions
Exam 34: Who Should Conduct Research11 Questions
Exam 35: Applying Research to Advertising and Public Relations Situations12 Questions
Exam 36: The Research Report9 Questions
Exam 37: Ethics in Research11 Questions
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Axial coding also referred to as conceptual or thematic coding.
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(True/False)
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True
Which of the following research methods is ideal for note taking?
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(Multiple Choice)
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Correct Answer:
C
Handling qualitative data does not involve presentation.
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(True/False)
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False
Once the central concepts and their interrelationships have been identified, researchers may want to increase their understanding by searching for the one key concept around which all other concepts are organized. This step is called __________.
(Multiple Choice)
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Selective coding can be thought of as the theory-building phase of analysis.
(True/False)
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__________ coding can be thought of as the theory-building phase of analysis.
(Multiple Choice)
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__________ is when the researcher begins reading through notes and transcripts, identifying possible themes as they arise.
(Multiple Choice)
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After concepts or themes have been identified, the next step is to search for the natural relationship between concepts and which concepts are central to the research. This is called __________.
(Multiple Choice)
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