Exam 18: Measuring Instruments

The illustration below represents:

The level of measurement that is strictly used to indicate rank order is __________.

There are three types of validity-face, content, and construct validity.

The following is an example of __________ scale. Advertising is . . . Good 1 2 3 4 5 6 7 Bad Useless 1 2 3 4 5 6 7 Useful Interesting 1 2 3 4 5 6 7 Boring

The illustration below represents:

__________ is two questions disguised as one (e.g., Cars should be faster and safer-agree or disagree?)

The level of measurement typically used to measure weight is __________.

The level of measurement typically used to measure height is __________.

The level of measurement typically used to measure temperature is __________.

Content validity is a method used to illustrate that a measurement is similar, related to, or associated with other variables of a theory.

For a scale to be valid it also has to be reliable.

The illustration below represents:

To counteract researcher bias, some researchers use the double-barrel technique, in which neither subjects nor researchers know whether a given subject belongs to the control group.

A scale that has "strongly agree" and "strongly disagree" at the two ends is called __________.

__________ is a term used when researchers inspect the questions and determine that "on the surface" or "on face value" the questionnaire is measuring what it is supposed to measure.

All ordinal scales are also interval scales.

__________ is a method used to illustrate that a measurement is similar, related to, or associated with other variables of a theory.

__________ is basically a judgment of validity by qualified researchers who are experts in methods of research.

When responding to a Likert questionnaire item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements.

All interval scales are also nominal scales.