Question 1

Differentiate between industry and academic publications.

Accepted Answer

Industry publications and academic publications serve different purposes and audiences.

Industry publications are typically aimed at professionals within a specific field or industry. They often focus on practical applications, current trends, and best practices within the industry. These publications may include trade magazines, professional journals, and online platforms. The content is often geared towards providing practical information that can be applied in a professional setting, such as new technologies, case studies, and industry news.

On the other hand, academic publications are geared towards scholars, researchers, and students within a specific academic discipline. These publications include scholarly journals, research papers, and academic books. The content is often focused on theoretical frameworks, research methodologies, and in-depth analysis of specific topics within the academic discipline. Academic publications are often peer-reviewed, meaning that the content is evaluated by experts in the field before being published.

Overall, industry publications are more focused on practical applications and current trends within a specific industry, while academic publications are more focused on theoretical frameworks and in-depth research within an academic discipline.

Question 2

FTC stands for Federal Trade Commission.

Accepted Answer

A) True 
 B)False  True

Question 3

AAA is an organization of advertising academics in the United States.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following in NOT a peer-reviewed academic source for research?

Accepted Answer

A)  Journal of Advertising 
B)  Wall Street Journal 
C)  Journal of Advertising Research 
D)  Public Relations Review 
A)  Journal of Advertising 
B)  Wall Street Journal 
C)  Journal of Advertising Research 
D)  Public Relations Review

Question 5

__________ is considered the watchdog of all advertising in the United States.

Accepted Answer

A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC 
A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC

Question 6

__________ is an indirect regulator of advertising in the United States.

Accepted Answer

A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC 
A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC

Question 7

Ad Age is a weekly publication of all things advertising.

Accepted Answer

A) True 
 B)False

Question 8

Academic research is often considered to be unbiased and objective.

Accepted Answer

A) True 
 B)False

Question 9

__________ has jurisdiction over radio, television, telephone, satellite, Internet, and cable television industries.

Accepted Answer

A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC 
A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC

Question 10

List four trade organizations that serve its members with information about advertising and/or marketing.

Accepted Answer

Certainly! Here are four trade organizat

Question 11

__________ ensures that the food and medicines we eat are safe and effective.

Accepted Answer

A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC 
A)  FCC 
B)  FDA 
C)  Library of Congress 
D)  FTC

Question 12

The FDA regulates all advertising in the United States.

Accepted Answer

A) True 
 B)False

Exam 8: Other Useful Resources

Differentiate between industry and academic publications.

FTC stands for Federal Trade Commission.

AAA is an organization of advertising academics in the United States.

Which of the following in NOT a peer-reviewed academic source for research?

__________ is considered the watchdog of all advertising in the United States.

__________ is an indirect regulator of advertising in the United States.

Ad Age is a weekly publication of all things advertising.

Academic research is often considered to be unbiased and objective.

__________ has jurisdiction over radio, television, telephone, satellite, Internet, and cable television industries.

List four trade organizations that serve its members with information about advertising and/or marketing.

__________ ensures that the food and medicines we eat are safe and effective.

The FDA regulates all advertising in the United States.

Needs for Research in Advertising and Public Relations

Some Research Deﬁnitions

Planning and Using Research

Designing Research

Introduction to Secondary Research

Syndicated Research

Online Resources

Uses of Qualitative Research

Focus Groups

Content Analysis

In-Depth Interviews

Other Qualitative Methods

How Qualitative Research Can Enhance Quantitative Research

Handling Qualitative Findings

Empirical Research: Survey Research

Sampling

Measuring Instruments

Question Wording

Interviewer Training

Obtaining Accurate Responses

Data Tabulation

Applications of Quantitative Research

Experimental Research

Experimental Approaches

Quasi-Experimental Research

Experimental Applications in Advertising and Public Relations

Historical and Legal Research and Critical Analysis

Handling Data

Scaling Techniques

Mapping Techniques

Statistics

Statistical Analytic Tools

Who Should Conduct Research

Applying Research to Advertising and Public Relations Situations

The Research Report

Ethics in Research

Filters