Exam 14: Learning and Memory

Use of sales promotion, publicity, packaging, and other promotional tools that contain common elements, such as the same selling message, graphic design, and trade character, is __________.

Cite and briefly define the four types of association.

With fixed ratio reinforcement, rewards are administered after a certain time interval elapses, even if several correct responses might have occurred during the time interval.

Retroactive inhibition occurs when earlier learned information hinders later learning of similar information.

Cognitive psychologists suggest that there are two interrelated memory stores: the short-term memory and the long-term memory.

Describe the difference between continuous reinforcement and partial reinforcement. Which style leads to more permanent learning?

Cite four scenarios where the rapid forgetting curve is most likely to take place.

Iconic memory is a type of sensory memory that holds audio information.

Associative learning is based on conditioning.

Which consumer learning theory states that the majority of human learning is the product of thinking and problem solving?