Question 1

The pragmatic consumer is the __________.

Accepted Answer

A)  Conditioned consumer 
B)  Economic consumer 
C)  Emotional consumer 
D)  Social consumer 
E)  Psychoanalytical consumer 
A)  Conditioned consumer 
B)  Economic consumer 
C)  Emotional consumer 
D)  Social consumer 
E)  Psychoanalytical consumer B

Question 2

What is the relationship between features and benefits? Which of these should marketing communications primarily emphasize and why? Please provide an example of a product feature and a corresponding product benefit.

Accepted Answer

Features are physical product characteristics. Benefits are psychological satisfaction of needs and wants that users derive from the product's features. Marketers should emphasize the benefits that a product delivers to consumers because the feature is simply the means that satisfies a customer's needs or wants. An example of a feature of a vehicle would be an automatic car starter. The benefit that the starter provides is convenience, and that is what should be emphasized.

Question 3

The product concept is the organizational philosophy that says that consumers are interested most in products that are readily affordable and easily available.

Accepted Answer

A) True 
 B)False  False

Question 4

What is an implication for postmodern consumer research following from Freud's psychoanalytical man? (That is, describe the type of consumer research Freud would suggest doing)

Accepted Answer

The answer of What is an implication for postmodern consumer...

Question 5

What is meant by the notion that consumers are sovereign? If consumers are indeed sovereign, what is an implication for marketers?

Accepted Answer

The answer of What is meant by the notion that...

Question 6

Cite two marketplace conditions under which the production concept might be successful.

Accepted Answer

The answer of Cite two marketplace conditions under which the...

Question 7

A buyer's market is a marketplace condition where product demand exceeds product supply.

Accepted Answer

A) True 
 B)False

Question 8

Which marketing management philosophy contains a market orientation, a long-run profit orientation, and a cross-functional integration for its implementation?

Accepted Answer

A)  The marketing concept 
B)  The societal marketing concept 
C)  Veblen's Social-Psychological Model 
D)  Pavlov's Learning Model 
E)  Marshal's economic model 
A)  The marketing concept 
B)  The societal marketing concept 
C)  Veblen's Social-Psychological Model 
D)  Pavlov's Learning Model 
E)  Marshal's economic model

Question 9

What is the value proposition? Cite three ways marketers can increase consumer value.

Accepted Answer

The answer of What is the value proposition? Cite three...

Question 10

Individual psychological influences of consumer behavior include personality, lifestyle, social class, and interpersonal influences.

Accepted Answer

A) True 
 B)False

Question 11

Rational, objective, concrete, economic, and cognitive needs are all examples of __________.

Accepted Answer

A)  Transformational needs 
B)  Utilitarian needs 
C)  Experiential needs 
D)  Symbolic needs 
E)  Hedonic needs 
A)  Transformational needs 
B)  Utilitarian needs 
C)  Experiential needs 
D)  Symbolic needs 
E)  Hedonic needs

Question 12

Influence from members of one's family or household is an example of ________.

Accepted Answer

A)  Sociocultural influence 
B)  Decision-process influence 
C)  Individual psychological influence 
D)  Situational influence 
E)  Level-of-decision-making influence 
A)  Sociocultural influence 
B)  Decision-process influence 
C)  Individual psychological influence 
D)  Situational influence 
E)  Level-of-decision-making influence

Question 13

A consumer who is satisficing is making an optimal decision during his or her decision-making process.

Accepted Answer

A) True 
 B)False

Question 14

The selling concept requires aggressive use of one or more elements of the promotional mix. Which of the following is NOT an element of the promotional mix?

Accepted Answer

A)  Advertising 
B)  Personal selling 
C)  Public Relations 
D)  Sales promotion 
E)  Word of mouth 
A)  Advertising 
B)  Personal selling 
C)  Public Relations 
D)  Sales promotion 
E)  Word of mouth

Question 15

A pragmatic consumer behaves in an automatic and unthinking way, responding directly and hastily to environmental stimuli.

Accepted Answer

A) True 
 B)False

Question 16

Cite two flaws with the product concept.

Accepted Answer

The answer of Cite two flaws with the product concept....

Question 17

What are two decision process influences? Describe each.

Accepted Answer

The answer of What are two decision process influences? Describe...

Question 18

Joel purchases a Rolex watch before he flies out to attend his ten-year college class reunion. He is an example of conspicuous consumption.

Accepted Answer

A) True 
 B)False

Question 19

Hedonic needs are value-expressive needs that reflect a buyer's self-concept.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following items would NOT be an example of a conspicuous product?

Accepted Answer

A)  Car 
B)  Clothes 
C)  Cleaning products 
D)  Cell phone 
E)  House 
A)  Car 
B)  Clothes 
C)  Cleaning products 
D)  Cell phone 
E)  House

The pragmatic consumer is the __________.

What is the relationship between features and benefits? Which of these should marketing communications primarily emphasize and why? Please provide an example of a product feature and a corresponding product benefit.

The product concept is the organizational philosophy that says that consumers are interested most in products that are readily affordable and easily available.

What is an implication for postmodern consumer research following from Freud's psychoanalytical man? (That is, describe the type of consumer research Freud would suggest doing)

What is meant by the notion that consumers are sovereign? If consumers are indeed sovereign, what is an implication for marketers?

Cite two marketplace conditions under which the production concept might be successful.

A buyer's market is a marketplace condition where product demand exceeds product supply.

Which marketing management philosophy contains a market orientation, a long-run profit orientation, and a cross-functional integration for its implementation?

What is the value proposition? Cite three ways marketers can increase consumer value.

Individual psychological influences of consumer behavior include personality, lifestyle, social class, and interpersonal influences.

Rational, objective, concrete, economic, and cognitive needs are all examples of __________.

Influence from members of one's family or household is an example of ________.

A consumer who is satisficing is making an optimal decision during his or her decision-making process.

The selling concept requires aggressive use of one or more elements of the promotional mix. Which of the following is NOT an element of the promotional mix?

A pragmatic consumer behaves in an automatic and unthinking way, responding directly and hastily to environmental stimuli.

Cite two flaws with the product concept.

What are two decision process influences? Describe each.

Joel purchases a Rolex watch before he flies out to attend his ten-year college class reunion. He is an example of conspicuous consumption.

Hedonic needs are value-expressive needs that reflect a buyer's self-concept.

Which of the following items would NOT be an example of a conspicuous product?

Market Segmentation

Overview of Consumer Decision Making

Stages in Consumer Decision Making

Cultural Influences

Subcultural Influences

Social Class Influences

Reference Groups and Social Influences

Family Influences

Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes

Personality and Lifestyle

Motivation

Perception and Information Processing

Learning and Memory

Attitude Formation and Change

Filters

Exam 1: Consumer Behavior Overview

The pragmatic consumer is the __________.

What is the relationship between features and benefits? Which of these should marketing communications primarily emphasize and why? Please provide an example of a product feature and a corresponding product benefit.

The product concept is the organizational philosophy that says that consumers are interested most in products that are readily affordable and easily available.

What is an implication for postmodern consumer research following from Freud's psychoanalytical man? (That is, describe the type of consumer research Freud would suggest doing)

What is meant by the notion that consumers are sovereign? If consumers are indeed sovereign, what is an implication for marketers?

Cite two marketplace conditions under which the production concept might be successful.

A buyer's market is a marketplace condition where product demand exceeds product supply.

Which marketing management philosophy contains a market orientation, a long-run profit orientation, and a cross-functional integration for its implementation?

What is the value proposition? Cite three ways marketers can increase consumer value.

Individual psychological influences of consumer behavior include personality, lifestyle, social class, and interpersonal influences.

Rational, objective, concrete, economic, and cognitive needs are all examples of __________.

Influence from members of one's family or household is an example of ________.

A consumer who is satisficing is making an optimal decision during his or her decision-making process.

The selling concept requires aggressive use of one or more elements of the promotional mix. Which of the following is NOT an element of the promotional mix?

A pragmatic consumer behaves in an automatic and unthinking way, responding directly and hastily to environmental stimuli.

Cite two flaws with the product concept.

What are two decision process influences? Describe each.

Joel purchases a Rolex watch before he flies out to attend his ten-year college class reunion. He is an example of conspicuous consumption.

Hedonic needs are value-expressive needs that reflect a buyer's self-concept.

Which of the following items would NOT be an example of a conspicuous product?

Market Segmentation

Overview of Consumer Decision Making

Stages in Consumer Decision Making

Cultural Influences

Subcultural Influences

Social Class Influences

Reference Groups and Social Influences

Family Influences

Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes

Personality and Lifestyle

Motivation

Perception and Information Processing

Learning and Memory

Attitude Formation and Change

Filters