Exam 13: Perception and Information Processing

What is contextual advertising?

Incongruities occur when the advertisement implies more than what the written copy states.

Messages which are repeatedly flashed extremely briefly every few seconds to consumers are __________.

The suggestion that people acquire meaning from the totality of a group of proximate stimuli rather than from any one individual stimulus is __________.

What is the formula for Weber's Law? What does it measure?

Price decreases and quality improvements are examples of __________.

Confidence value concerns the consumer's self-perceived ability to use a product's attributes to correctly distinguish among brands.

What is the relationship between deception and subjective perception?

Hidden words and images, most of which appeal to subconscious drives such as sex and thanatos, are subvisual messages.

What is sensory adaptation? Provide an example of an instance where you have experienced sensory adaptation.

The interpretation of sensations to produce meaning is the sensory system.

The proximity principle holds that people categorize stimuli into smooth, uninterrupted, continuous forms, rather than into discontinuous patterns.

The tendency of people to notice stimuli related to their own needs, wants, interests, values, attitudes, and beliefs is __________.

Hotwire.com offered a packaged vacation to the Jones family including hotel, airfare, and rental car. What is this bundle vacation package demonstrating?

Perception is the process whereby individuals receive, select, organize, and interpret sensory stimuli to produce a meaningful picture of their world.

Which two factors determine the nature of selective perception?

Retention is the series of activities whereby sensory stimuli are perceived, transformed into information, and stored in a person's memory to be retrieved for later use.

The closure principle states that people tend to perceive incomplete patterns as being complete based on prior experiences.

Cite and describe two marketing implications of selective perception.

Most surrogate indicators are nonperformance attributes and are generally less likely to validly predict product performance.