Question 1

Causes of need recognition include life circumstance change, new product availability, and new information.

Accepted Answer

A) True 
 B)False  False

Question 2

Cite the major marketing opportunities suggested by the problem recognition stage.

Accepted Answer

The marketing opportunities in the problem recognition stage are to (1) help consumers alleviate constraints, such as through financing, saving consumers time by offering delivery, and making learning about the product easy through simple sales and promotional presentations; (2) convince customers that they should not postpone purchasing (e.g., advertising saying "Offer available while supplies last," or salespeople who use the standing room only technique-a suggestion that the product might be gone if prospects delay buying); or (3) point out the critical importance of the problem.

Question 3

Leighton purchases a beautiful charm bracelet for her niece's eighth birthday. After purchasing the bracelet, she realizes that the gift will not appear to be complete unless she purchases at least one charm for the bracelet. This is an example of __________.

Accepted Answer

A)  Activity analysis 
B)  Product analysis 
C)  Need recognition 
D)  Latent recognition 
E)  Opportunity recognition 
A)  Activity analysis 
B)  Product analysis 
C)  Need recognition 
D)  Latent recognition 
E)  Opportunity recognition E

Question 4

Cite at least one major role or task of marketing during the consumer's external information search.

Accepted Answer

The answer of Cite at least one major role or...

Question 5

Which scale would be most useful if you are trying to determine whether or not a Magic Hat brew is a light beer or a heavy beer?

Accepted Answer

A)  Evaluative scale 
B)  Rank-order importance scale 
C)  Constant sum scale 
D)  Desirability scale 
E)  Product attribute scale 
A)  Evaluative scale 
B)  Rank-order importance scale 
C)  Constant sum scale 
D)  Desirability scale 
E)  Product attribute scale

Question 6

The process of obtaining information from enjoyable recreational shopping is an example of __________.

Accepted Answer

A)  Direction of search 
B)  Internal search 
C)  External search 
D)  Ongoing search 
E)  Deliberate search 
A)  Direction of search 
B)  Internal search 
C)  External search 
D)  Ongoing search 
E)  Deliberate search

Question 7

Kiosks and in-store broadcasts are examples of __________.

Accepted Answer

A)  Interactivity 
B)  POP displays 
C)  Atmospherics 
D)  Shelf positioning 
E)  Captive products
Short-Answer Questions 
A)  Interactivity 
B)  POP displays 
C)  Atmospherics 
D)  Shelf positioning 
E)  Captive products
Short-Answer Questions

Question 8

What is postpurchase dissonance? Cite two characteristics of a purchase situation that are likely to contribute to dissonance. Cite two ways a marketer (not a consumer) can reduce a consumer's dissonance.

Accepted Answer

The answer of What is postpurchase dissonance? Cite two characteristics...

Question 9

The lexicographic decision rule begins by ranking criteria in order of perceived importance and later requires the determining of a cutoff for each criterion.

Accepted Answer

A) True 
 B)False

Question 10

Which category of decision rules focuses on a single criterion to simplify decision making when the consumer is faced with information overload?

Accepted Answer

A)  Compensatory decision rule 
B)  Noncompensatory decision rule 
C)  Decision heuristic 
D)  Conjunctive decision rule 
E)  Disjunctive decision rule 
A)  Compensatory decision rule 
B)  Noncompensatory decision rule 
C)  Decision heuristic 
D)  Conjunctive decision rule 
E)  Disjunctive decision rule

Question 11

Which of the following is NOT a consumer reason for using shopping bots?

Accepted Answer

A)  Convenience 
B)  Learning about experience goods 
C)  Acquiring broad information 
D)  Saving time and money 
E)  Doing comparison shopping 
A)  Convenience 
B)  Learning about experience goods 
C)  Acquiring broad information 
D)  Saving time and money 
E)  Doing comparison shopping

Question 12

Describe the logic behind and the marketing research process of means-end chain analysis.

Accepted Answer

The answer of Describe the logic behind and the marketing...

Question 13

Alternatives in a consumer's awareness set that a consumer views as unacceptable are in the consumer's inept set.

Accepted Answer

A) True 
 B)False

Question 14

Salient attributes are __________.

Accepted Answer

A)  Attributes that come readily to a buyer's mind 
B)  Attributes that are significant to the consumer 
C)  Attributes that are important and used to distinguish brands from one another 
D)  Attributes that relate to objective, physical properties of a product such as size and shape 
E)  Decision heuristics 
A)  Attributes that come readily to a buyer's mind 
B)  Attributes that are significant to the consumer 
C)  Attributes that are important and used to distinguish brands from one another 
D)  Attributes that relate to objective, physical properties of a product such as size and shape 
E)  Decision heuristics

Question 15

John generally makes his consumer decisions based on whether or not the product is made domestically. He takes pride in owning and will only purchase American brands. He is about to purchase a gourmet cutlery set with the wood block included for his newly renovated kitchen. The brands he knows of are two German-made brands Henckels and Wusthof, and Cutco which is made in the United States. Which brand(s) exist in John's inept set?

Accepted Answer

A)  Cutco 
B)  Henckels 
C)  Wusthof 
D)  Henckels and Wusthof 
E)  Cutco, Henckels and Wusthof 
A)  Cutco 
B)  Henckels 
C)  Wusthof 
D)  Henckels and Wusthof 
E)  Cutco, Henckels and Wusthof

Question 16

Nonpersonal consumer information sources are preferred where buyers lack competence to intelligently judge a product, such as hi-tech items and professional services.

Accepted Answer

A) True 
 B)False

Question 17

Brands that shoppers consider, compare, and evaluate are part of the shopper's awareness set.

Accepted Answer

A) True 
 B)False

Question 18

Instrumental values are personal desirable end states of being, or how people would like to eventually experience their lives.

Accepted Answer

A) True 
 B)False

Question 19

How does brand loyalty differ from repeat purchase behavior?

Accepted Answer

The answer of How does brand loyalty differ from repeat...

Question 20

What are point-of-purchase displays? Why are they important?

Accepted Answer

The answer of What are point-of-purchase displays? Why are they...

Causes of need recognition include life circumstance change, new product availability, and new information.

Cite the major marketing opportunities suggested by the problem recognition stage.

Leighton purchases a beautiful charm bracelet for her niece's eighth birthday. After purchasing the bracelet, she realizes that the gift will not appear to be complete unless she purchases at least one charm for the bracelet. This is an example of __________.

Cite at least one major role or task of marketing during the consumer's external information search.

Which scale would be most useful if you are trying to determine whether or not a Magic Hat brew is a light beer or a heavy beer?

The process of obtaining information from enjoyable recreational shopping is an example of __________.

Kiosks and in-store broadcasts are examples of __________.

What is postpurchase dissonance? Cite two characteristics of a purchase situation that are likely to contribute to dissonance. Cite two ways a marketer (not a consumer) can reduce a consumer's dissonance.

The lexicographic decision rule begins by ranking criteria in order of perceived importance and later requires the determining of a cutoff for each criterion.

Which category of decision rules focuses on a single criterion to simplify decision making when the consumer is faced with information overload?

Which of the following is NOT a consumer reason for using shopping bots?

Describe the logic behind and the marketing research process of means-end chain analysis.

Alternatives in a consumer's awareness set that a consumer views as unacceptable are in the consumer's inept set.

Salient attributes are __________.

Nonpersonal consumer information sources are preferred where buyers lack competence to intelligently judge a product, such as hi-tech items and professional services.

Brands that shoppers consider, compare, and evaluate are part of the shopper's awareness set.

Instrumental values are personal desirable end states of being, or how people would like to eventually experience their lives.

How does brand loyalty differ from repeat purchase behavior?

What are point-of-purchase displays? Why are they important?

Consumer Behavior Overview

Market Segmentation

Overview of Consumer Decision Making

Cultural Influences

Subcultural Influences

Social Class Influences

Reference Groups and Social Influences

Family Influences

Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes

Personality and Lifestyle

Motivation

Perception and Information Processing

Learning and Memory

Attitude Formation and Change

Filters

Exam 4: Stages in Consumer Decision Making

Causes of need recognition include life circumstance change, new product availability, and new information.

Cite the major marketing opportunities suggested by the problem recognition stage.

Leighton purchases a beautiful charm bracelet for her niece's eighth birthday. After purchasing the bracelet, she realizes that the gift will not appear to be complete unless she purchases at least one charm for the bracelet. This is an example of __________.

Cite at least one major role or task of marketing during the consumer's external information search.

Which scale would be most useful if you are trying to determine whether or not a Magic Hat brew is a light beer or a heavy beer?

The process of obtaining information from enjoyable recreational shopping is an example of __________.

Kiosks and in-store broadcasts are examples of __________.

What is postpurchase dissonance? Cite two characteristics of a purchase situation that are likely to contribute to dissonance. Cite two ways a marketer (not a consumer) can reduce a consumer's dissonance.

The lexicographic decision rule begins by ranking criteria in order of perceived importance and later requires the determining of a cutoff for each criterion.

Which category of decision rules focuses on a single criterion to simplify decision making when the consumer is faced with information overload?

Which of the following is NOT a consumer reason for using shopping bots?

Describe the logic behind and the marketing research process of means-end chain analysis.

Alternatives in a consumer's awareness set that a consumer views as unacceptable are in the consumer's inept set.

Salient attributes are __________.

Nonpersonal consumer information sources are preferred where buyers lack competence to intelligently judge a product, such as hi-tech items and professional services.

Brands that shoppers consider, compare, and evaluate are part of the shopper's awareness set.

Instrumental values are personal desirable end states of being, or how people would like to eventually experience their lives.

How does brand loyalty differ from repeat purchase behavior?

What are point-of-purchase displays? Why are they important?

Consumer Behavior Overview

Market Segmentation

Overview of Consumer Decision Making

Cultural Influences

Subcultural Influences

Social Class Influences

Reference Groups and Social Influences

Family Influences

Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes

Personality and Lifestyle

Motivation

Perception and Information Processing

Learning and Memory

Attitude Formation and Change

Filters