Question 1

Cite and describe four conditions where consumers use surrogate indicators.

Accepted Answer

The answer of Cite and describe four conditions where consumers...

Question 2

Jason was asked at his job interview to name some of his weaknesses. He answered that he is a perfectionist and takes his time when completing projects in order to be thorough. What is this an example of?

Accepted Answer

A)  Impression management 
B)  A euphemism 
C)  Deceptive techniques 
D)  Perceptual techniques 
E)  Positive spin control 
A)  Impression management 
B)  A euphemism 
C)  Deceptive techniques 
D)  Perceptual techniques 
E)  Positive spin control

Question 3

List three practical difficulties in using subliminal messaging.

Accepted Answer

The answer of List three practical difficulties in using subliminal...

Question 4

What a person expects to perceive or is used to perceiving is a __________.

Accepted Answer

A)  Conformity set 
B)  Similarity set 
C)  Principles of form 
D)  Perceptual set 
E)  Principles of perception 
A)  Conformity set 
B)  Similarity set 
C)  Principles of form 
D)  Perceptual set 
E)  Principles of perception

Question 5

What is the relationship between subliminal messages and the absolute threshold level?

Accepted Answer

The answer of What is the relationship between subliminal messages...

Question 6

Tory Burch shoes and tote bags are sold exclusively at Saks, Neiman Marcus, and Bloomingdales. Which surrogate indicator is demonstrated here?

Accepted Answer

A)  Market share 
B)  Price 
C)  Channel of distribution 
D)  Retail space 
E)  Exclusitivity 
A)  Market share 
B)  Price 
C)  Channel of distribution 
D)  Retail space 
E)  Exclusitivity

Question 7

What is backmasking? Describe the theory behind this form of subliminal messaging.

Accepted Answer

The answer of What is backmasking? Describe the theory behind...

Question 8

Cite three undesirable market changes that marketers try to make unnoticeable by consumers.

Accepted Answer

The answer of Cite three undesirable market changes that marketers...

Question 9

Price is the most widely employed surrogate indicator.

Accepted Answer

A) True 
 B)False

Question 10

The nutritional ingredients in a Slimfast shake are an example of which type of perceptual cue?

Accepted Answer

A)  Indirect indicator 
B)  Nonproduct related attribute 
C)  Intrinsic cue 
D)  Extrinsic cue 
E)  Physical outside attribute 
A)  Indirect indicator 
B)  Nonproduct related attribute 
C)  Intrinsic cue 
D)  Extrinsic cue 
E)  Physical outside attribute

Cite and describe four conditions where consumers use surrogate indicators.

Jason was asked at his job interview to name some of his weaknesses. He answered that he is a perfectionist and takes his time when completing projects in order to be thorough. What is this an example of?

List three practical difficulties in using subliminal messaging.

What a person expects to perceive or is used to perceiving is a __________.

What is the relationship between subliminal messages and the absolute threshold level?

Tory Burch shoes and tote bags are sold exclusively at Saks, Neiman Marcus, and Bloomingdales. Which surrogate indicator is demonstrated here?

What is backmasking? Describe the theory behind this form of subliminal messaging.

Cite three undesirable market changes that marketers try to make unnoticeable by consumers.

Price is the most widely employed surrogate indicator.

The nutritional ingredients in a Slimfast shake are an example of which type of perceptual cue?

Consumer Behavior Overview

Market Segmentation

Overview of Consumer Decision Making

Stages in Consumer Decision Making

Cultural Influences

Subcultural Influences

Social Class Influences

Reference Groups and Social Influences

Family Influences

Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes

Personality and Lifestyle

Motivation

Learning and Memory

Attitude Formation and Change

Filters

Exam 13: Perception and Information Processing

Cite and describe four conditions where consumers use surrogate indicators.

Jason was asked at his job interview to name some of his weaknesses. He answered that he is a perfectionist and takes his time when completing projects in order to be thorough. What is this an example of?

List three practical difficulties in using subliminal messaging.

What a person expects to perceive or is used to perceiving is a __________.

What is the relationship between subliminal messages and the absolute threshold level?

Tory Burch shoes and tote bags are sold exclusively at Saks, Neiman Marcus, and Bloomingdales. Which surrogate indicator is demonstrated here?

What is backmasking? Describe the theory behind this form of subliminal messaging.

Cite three undesirable market changes that marketers try to make unnoticeable by consumers.

Price is the most widely employed surrogate indicator.

The nutritional ingredients in a Slimfast shake are an example of which type of perceptual cue?

Consumer Behavior Overview

Market Segmentation

Overview of Consumer Decision Making

Stages in Consumer Decision Making

Cultural Influences

Subcultural Influences

Social Class Influences

Reference Groups and Social Influences

Family Influences

Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes

Personality and Lifestyle

Motivation

Learning and Memory

Attitude Formation and Change

Filters