Question 1

Strategic brand objective include

Accepted Answer

A) Brand manager 
B) Range brand manager 
C) Brand Awareness 
D) CEO 
A) Brand manager 
B) Range brand manager 
C) Brand Awareness 
D) CEO

Question 2

Milk maid repositioned itself from dairy whitener to

Accepted Answer

A) Artificial sweetener 
B) Desert Ingredient 
C) Sugar enhancer 
D) Make sweets 
A) Artificial sweetener 
B) Desert Ingredient 
C) Sugar enhancer 
D) Make sweets

Question 3

In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality

Accepted Answer

A) Brand promise 
B) Brand strategy 
C) Brand leveraging 
D) Brand identity 
A) Brand promise 
B) Brand strategy 
C) Brand leveraging 
D) Brand identity

Question 4

Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as

Accepted Answer

A) Multi Branding 
B) Multi product branding 
C) Mix branding 
D) Multi strategy 
A) Multi Branding 
B) Multi product branding 
C) Mix branding 
D) Multi strategy

Question 5

Ferrari and Jaguar are very high in differentiation but extremely low in_______

Accepted Answer

A) Differentiation 
B) Knowledge, 
C) Relevance 
D) Esteem 
A) Differentiation 
B) Knowledge, 
C) Relevance 
D) Esteem

Strategic brand objective include

Milk maid repositioned itself from dairy whitener to

In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality

Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as

Ferrari and Jaguar are very high in differentiation but extremely low in_______

Understanding Branding and Brand Identity

Branding and Positioning Strategies

Branding and Brand Loyalty

Brand Positioning and Strategy

Filters

Exam 2: Brand Leveraging and Repositioning: Strategies for Success

Strategic brand objective include

Milk maid repositioned itself from dairy whitener to

In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality

Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as

Ferrari and Jaguar are very high in differentiation but extremely low in_______

Understanding Branding and Brand Identity

Branding and Positioning Strategies

Branding and Brand Loyalty

Brand Positioning and Strategy

Filters