Question 1

The brand that has a rugged personality is

Accepted Answer

A) Frooti 
B) BMW 
C) Woodland Shoes 
D) Iphone 
A) Frooti 
B) BMW 
C) Woodland Shoes 
D) Iphone

Question 2

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

Accepted Answer

A) Generic Product 
B) Core Product 
C) Expected product 
D) Potential product 
A) Generic Product 
B) Core Product 
C) Expected product 
D) Potential product

Question 3

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

Accepted Answer

A) Ingredient co-branding 
B) Composite Co- branding 
C) Ad- hoc 
D) Moving the brand up 
A) Ingredient co-branding 
B) Composite Co- branding 
C) Ad- hoc 
D) Moving the brand up

Question 4

McDonalds with Coca-Cola is an example of ____ type of co-branding.

Accepted Answer

A) Composite 
B) Ingredient 
C) vertical 
D) brand extension 
A) Composite 
B) Ingredient 
C) vertical 
D) brand extension

Question 5

Bisleri v/s unbranded bottled water indicates to a customer

Accepted Answer

A) Signal of quantity 
B) Signal of Slogan 
C) Signal of Tagline 
D) Signal of quality 
A) Signal of quantity 
B) Signal of Slogan 
C) Signal of Tagline 
D) Signal of quality

The brand that has a rugged personality is

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

McDonalds with Coca-Cola is an example of ____ type of co-branding.

Bisleri v/s unbranded bottled water indicates to a customer

Understanding Branding and Brand Identity

Brand Leveraging and Repositioning: Strategies for Success

Branding and Brand Loyalty

Brand Positioning and Strategy

Filters

Exam 3: Branding and Positioning Strategies

The brand that has a rugged personality is

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

McDonalds with Coca-Cola is an example of ____ type of co-branding.

Bisleri v/s unbranded bottled water indicates to a customer

Understanding Branding and Brand Identity

Brand Leveraging and Repositioning: Strategies for Success

Branding and Brand Loyalty

Brand Positioning and Strategy

Filters