Question 1

The consumers' five steps of adopting a new product refer to which of the following?

Accepted Answer

A) Awareness, interest, evaluation, trial, adoption 
B) Awareness, promotion, evaluation, trial, adoption 
C) Adoption, interest, evaluation, trial promotion 
D) Awareness, interest, cash cows, trial, adoption 
A) Awareness, interest, evaluation, trial, adoption 
B) Awareness, promotion, evaluation, trial, adoption 
C) Adoption, interest, evaluation, trial promotion 
D) Awareness, interest, cash cows, trial, adoption B

Question 2

Less involved consumer buying behavior in which customers perceive few difference between brands is called

Accepted Answer

A) Complex Buoying Behavior 
B) Variety Seeking Buying Behavior 
C) Dissonance Reducing Buying Behavior 
D) Habitual Buying Behavior 
A) Complex Buoying Behavior 
B) Variety Seeking Buying Behavior 
C) Dissonance Reducing Buying Behavior 
D) Habitual Buying Behavior D

Question 3

In social class grouping, white and blue collar workers with average pay can be classified as

Accepted Answer

A) Upper Middles 
B) Working Class 
C) Middle Class 
D) Upper Uppers 
A) Upper Middles 
B) Working Class 
C) Middle Class 
D) Upper Uppers C

Question 4

Social class who rely on relatives for assistance in trouble times and economic support considered as

Accepted Answer

A) Upper Middles 
B) Working Class 
C) Middle Class 
D) Upper Uppers 
A) Upper Middles 
B) Working Class 
C) Middle Class 
D) Upper Uppers

Question 5

Because online buyer's decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:

Accepted Answer

A) independent variables 
B) dependent variables 
C) intervening variables 
D) decision variables 
A) independent variables 
B) dependent variables 
C) intervening variables 
D) decision variables

Question 6

Contactual reference groups are:

Accepted Answer

A) Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with. 
B) Close groups with which we interact regularly and where there is a degree of proximity. 
C) Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. 
D) none of the above 
A) Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with. 
B) Close groups with which we interact regularly and where there is a degree of proximity. 
C) Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. 
D) none of the above

Question 7

In 'adoption process for new products', customer seek information in the

Accepted Answer

A) Awareness Stage 
B) Interest Stage 
C) Evaluation And Trial Stage 
D) All Of Above 
A) Awareness Stage 
B) Interest Stage 
C) Evaluation And Trial Stage 
D) All Of Above

Question 8

According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as:

Accepted Answer

A) independent variables 
B) dependent variables 
C) intervening variables 
D) decision variables 
A) independent variables 
B) dependent variables 
C) intervening variables 
D) decision variables

Question 9

The core of the "new marketing model" consists of:

Accepted Answer

A) Four P's-product, place, price, and promotion. 
B) Customer profiles. 
C) Online marketing channels. 
D) Customer relationships. 
A) Four P's-product, place, price, and promotion. 
B) Customer profiles. 
C) Online marketing channels. 
D) Customer relationships.

Question 10

According to brand personality traits, 'sophistication' is concluded as brand being

Accepted Answer

A) Reliable And Intelligent 
B) Daring And Imaginative 
C) Cheerful And Wholesome 
D) Charming And Upper Class 
A) Reliable And Intelligent 
B) Daring And Imaginative 
C) Cheerful And Wholesome 
D) Charming And Upper Class

Question 11

When companies try and create WOM around their brands, this is called:

Accepted Answer

A) Endogenous WOM 
B) Exogenous WOM 
C) Fake WOM 
D) none of the above 
A) Endogenous WOM 
B) Exogenous WOM 
C) Fake WOM 
D) none of the above

Question 12

Cultural capital is:

Accepted Answer

A) The financial resources available to a person. 
B) The relationships and social networks influencing behaviour. 
C) The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices. 
D) none of the above 
A) The financial resources available to a person. 
B) The relationships and social networks influencing behaviour. 
C) The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices. 
D) none of the above

Question 13

The value-expressive influence of reference groups is:

Accepted Answer

A) When a consumer uses the reference group to actively get information from opinion leaders or expert groups. 
B) When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues. 
C) When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra 
A) When a consumer uses the reference group to actively get information from opinion leaders or expert groups. 
B) When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues. 
C) When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra

Question 14

Well-known brand 'Apple' is related to brand personality trait of

Accepted Answer

A) Ruggedness 
B) Competence 
C) Sophistication 
D) Excitement 
A) Ruggedness 
B) Competence 
C) Sophistication 
D) Excitement

Question 15

Parental yielding is when:

Accepted Answer

A) A parent makes all purchases on behalf of a child. 
B) A parent is influenced by a child's request and 'surrenders'. 
C) A parent passes responsibility for purchases for children to another parental decision-maker. 
D) none of the above 
A) A parent makes all purchases on behalf of a child. 
B) A parent is influenced by a child's request and 'surrenders'. 
C) A parent passes responsibility for purchases for children to another parental decision-maker. 
D) none of the above

Question 16

Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers

Accepted Answer

A) independent variables 
B) dependent variables 
C) intervening variables 
D) decision variables 
A) independent variables 
B) dependent variables 
C) intervening variables 
D) decision variables

Question 17

The psychological factors influencing consumer behavior are;

Accepted Answer

A) Motivation, Perception, Learning, Beliefs And Attitudes 
B) Culture, Subculture, Social Class 
C) Reference Groups, Family, Roles And Status 
D) All Of The Above 
A) Motivation, Perception, Learning, Beliefs And Attitudes 
B) Culture, Subculture, Social Class 
C) Reference Groups, Family, Roles And Status 
D) All Of The Above

Question 18

The major environmental variables influencing EC purchasing are:

Accepted Answer

A) Price, brand, frequency of purchase, and tangibility. 
B) Social, cultural, community, regulatory, political, and legal. 
C) Age, gender, ethnicity, education, and lifestyle. 
D) Price, social, cultural, ethnicity, and lifestyle. 
A) Price, brand, frequency of purchase, and tangibility. 
B) Social, cultural, community, regulatory, political, and legal. 
C) Age, gender, ethnicity, education, and lifestyle. 
D) Price, social, cultural, ethnicity, and lifestyle.

Question 19

Mental process in which customer ends up as buyer of a new product is called

Accepted Answer

A) Adoption Process 
B) Cognitive Dissonance 
C) Pre Purchase Behavior 
D) Post-Purchase Behavior 
A) Adoption Process 
B) Cognitive Dissonance 
C) Pre Purchase Behavior 
D) Post-Purchase Behavior

Question 20

According to research, there are four factors that influence consumer buyer behavior:

Accepted Answer

A) Psychological, Personal, Social, CRM Systems 
B) Cultural, Organizational, Personal, Psychological 
C) Cultural, Social, Personal, Psychological 
D) None Of The Above 
A) Psychological, Personal, Social, CRM Systems 
B) Cultural, Organizational, Personal, Psychological 
C) Cultural, Social, Personal, Psychological 
D) None Of The Above

The consumers' five steps of adopting a new product refer to which of the following?

Less involved consumer buying behavior in which customers perceive few difference between brands is called

In social class grouping, white and blue collar workers with average pay can be classified as

Social class who rely on relatives for assistance in trouble times and economic support considered as

Because online buyer's decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:

Contactual reference groups are:

In 'adoption process for new products', customer seek information in the

According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as:

The core of the "new marketing model" consists of:

According to brand personality traits, 'sophistication' is concluded as brand being

When companies try and create WOM around their brands, this is called:

Cultural capital is:

The value-expressive influence of reference groups is:

Well-known brand 'Apple' is related to brand personality trait of

Parental yielding is when:

Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers

The psychological factors influencing consumer behavior are;

The major environmental variables influencing EC purchasing are:

Mental process in which customer ends up as buyer of a new product is called

According to research, there are four factors that influence consumer buyer behavior:

Consumer Behavior and Market Research Tools

Consumer Behavior and Buying Process

Business Buying Process, Motivation, Perception, and Attitudes

Psychology and Consumer Behavior: Understanding the Self and Influences on Decision Making

Consumer Behavior and Cultural Factors

Culture, Social Classes, and Consumer Behavior

Marketing Research and Personalization Strategies

Understanding Consumer Behavior and Marketing Strategies

Filters

Exam 7: Consumer Behavior and Electronic Commerce

The consumers' five steps of adopting a new product refer to which of the following?

Less involved consumer buying behavior in which customers perceive few difference between brands is called

In social class grouping, white and blue collar workers with average pay can be classified as

Social class who rely on relatives for assistance in trouble times and economic support considered as

Because online buyer's decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:

Contactual reference groups are:

In 'adoption process for new products', customer seek information in the

According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as:

The core of the "new marketing model" consists of:

According to brand personality traits, 'sophistication' is concluded as brand being

When companies try and create WOM around their brands, this is called:

Cultural capital is:

The value-expressive influence of reference groups is:

Well-known brand 'Apple' is related to brand personality trait of

Parental yielding is when:

Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers

The psychological factors influencing consumer behavior are;

The major environmental variables influencing EC purchasing are:

Mental process in which customer ends up as buyer of a new product is called

According to research, there are four factors that influence consumer buyer behavior:

Consumer Behavior and Market Research Tools

Consumer Behavior and Buying Process

Business Buying Process, Motivation, Perception, and Attitudes

Psychology and Consumer Behavior: Understanding the Self and Influences on Decision Making

Consumer Behavior and Cultural Factors

Culture, Social Classes, and Consumer Behavior

Marketing Research and Personalization Strategies

Understanding Consumer Behavior and Marketing Strategies

Filters