Exam 7: Marketing Mix and Distribution Strategies

Middlemen who do not handle the goods in the capacity of owners but render services and get paid in the form of commission are called

Setting prices across an entire product line

Marketing mix is the market mechanism consisting of elements like

For consumer goods, the most visible player in the channel of distribution is the

The concept of marketing mix as the combination of the major tools of marketing was first developed by

When a firm introduces new product to a market in which it is well established it is called

The promotion mix involves

During each stage in the development of a retail strategy, retail managers should:

Trade links connecting the manufacturers or producers and the intended consumers is called

The elements of the marketing mix includes

A ___________is a person who acts as a link in the channel of distribution.

Marketing involves ______activities regarding goods

Marketing means

Consumer reaction and response is a yardstick use in

_________implies face to face contact between a seller and a buyer.

________ is the costliest form of marketing

_____ do not normally deal with the end consumer but with other intermediaries

In the marketing mix, the process of moving products from the producers to the intended users is called

A strategy of setting a high price for a new product in the market so that the company makes fewer but more profitable sales is

An Extended marketing mix, the 7 Ps was proposed by Booms and Bitner in the year