Question 1

A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.

Accepted Answer

A)  seller-side marketplace model 
B)  buyer-side marketplace model 
C)  third-party exchange market-place model 
D)  trader-side marketplace model 
E)  Select 
A)  seller-side marketplace model 
B)  buyer-side marketplace model 
C)  third-party exchange market-place model 
D)  trader-side marketplace model 
E)  Select

Question 2

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

Accepted Answer

A)  consumer-to-consumer 
B)  consumer-to-business 
C)  business-to-business 
D)  business-to-consumer 
A)  consumer-to-consumer 
B)  consumer-to-business 
C)  business-to-business 
D)  business-to-consumer

Question 3

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

Accepted Answer

A)  pull technology 
B)  push technology 
C)  stack technology 
D)  queue technology 
A)  pull technology 
B)  push technology 
C)  stack technology 
D)  queue technology

Question 4

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

Accepted Answer

A)  pop-under ads 
B)  pop-up ads 
C)  dialog box ads 
D)  banner box ads 
A)  pop-under ads 
B)  pop-up ads 
C)  dialog box ads 
D)  banner box ads

Question 5

_____ is a popular online payment system used on many online auction sites.

Accepted Answer

A)  Bitcoin 
B)  Google Pay 
C)  PayPal 
D)  Apple Wallet 
A)  Bitcoin 
B)  Google Pay 
C)  PayPal 
D)  Apple Wallet

Question 6

In the third-party exchange marketplace model, a__________concentrates on a specific industry or market.

Accepted Answer

A)  vertical market 
B)  horizontal market 
C)  baseline market 
D)  sideline market 
E)  Select 
A)  vertical market 
B)  horizontal market 
C)  baseline market 
D)  sideline market 
E)  Select

Question 7

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

Accepted Answer

A)  Marketing and sales 
B)  Outbound logistics 
C)  Operations 
D)  Service 
A)  Marketing and sales 
B)  Outbound logistics 
C)  Operations 
D)  Service

Question 8

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.

Accepted Answer

A)  consumer-to-consumer 
B)  consumer-to-business 
C)  business-to-business 
D)  business-to-consumer 
E)  Select 
A)  consumer-to-consumer 
B)  consumer-to-business 
C)  business-to-business 
D)  business-to-consumer 
E)  Select

Question 9

Using the _____, e-commerce sites sell digital products and services.

Accepted Answer

A)  brokerage model 
B)  infomediary model 
C)  mixed model 
D)  subscription model 
A)  brokerage model 
B)  infomediary model 
C)  mixed model 
D)  subscription model

Question 10

__________relies on text-to-speech technologies.

Accepted Answer

A)  Seller-side e-commerce 
B)  Voice-based e-commerce 
C)  Traditional commerce 
D)  Mobile commerce 
E)  Select 
A)  Seller-side e-commerce 
B)  Voice-based e-commerce 
C)  Traditional commerce 
D)  Mobile commerce 
E)  Select

Question 11

In the context of Web marketing, a cookie is:

Accepted Answer

A)  the information that users save on the hard drive for later use. 
B)  the information a Web site stores on a user's hard drive. 
C)  a list of sites visited by a user in a day or the last few days. 
D)  a list of sites that users bookmark on a browser for reference. 
A)  the information that users save on the hard drive for later use. 
B)  the information a Web site stores on a user's hard drive. 
C)  a list of sites visited by a user in a day or the last few days. 
D)  a list of sites that users bookmark on a browser for reference.

Question 12

Which of the following is a supporting activity in a value chain?

Accepted Answer

A)  Operations 
B)  Logistics 
C)  Technological development 
D)  Marketing and sales 
A)  Operations 
B)  Logistics 
C)  Technological development 
D)  Marketing and sales

Question 13

A similarity between e-commerce and traditional commerce is that both:

Accepted Answer

A)  use the same mode of service to cater to consumers. 
B)  require a physical store to sell consumer goods. 
C)  use magazines to provide product information. 
D)  concentrate on selling products to generate profit. 
A)  use the same mode of service to cater to consumers. 
B)  require a physical store to sell consumer goods. 
C)  use magazines to provide product information. 
D)  concentrate on selling products to generate profit.

Question 14

_____ is a method for improving the volume or quality of traffic to a Web site.

Accepted Answer

A)  Electronic exchange 
B)  Search engine optimization 
C)  E-procurement 
D)  Social engineering 
A)  Electronic exchange 
B)  Search engine optimization 
C)  E-procurement 
D)  Social engineering

Question 15

Click-and-brick e-commerce struggle to incorporate online interaction.

Accepted Answer

A) True 
 B)False

Question 16

Companies exclusively using business-to-consumer (B2C) applications:

Accepted Answer

A)  sell directly to consumers. 
B)  rely on physical storefronts for customer interactions. 
C)  approach customers through third-party agents. 
D)  focus on using personalized physical stores to serve consumers. 
A)  sell directly to consumers. 
B)  rely on physical storefronts for customer interactions. 
C)  approach customers through third-party agents. 
D)  focus on using personalized physical stores to serve consumers.

Question 17

In the context of Web marketing, the term _____ refers to one user viewing one ad.

Accepted Answer

A)  ad blocker 
B)  ad exchange 
C)  ad impression 
D)  ad connect 
A)  ad blocker 
B)  ad exchange 
C)  ad impression 
D)  ad connect

Question 18

The__________of e-commerce is an extension of traditional marketing media, such as radio and television.

Accepted Answer

A)  merchant model 
B)  brokerage model 
C)  advertising model 
D)  infomediary model 
E)  Select 
A)  merchant model 
B)  brokerage model 
C)  advertising model 
D)  infomediary model 
E)  Select

Question 19

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

Accepted Answer

A)  third-party marketplaces 
B)  seller-side marketplaces 
C)  buyer-side marketplaces 
D)  trading partner marketplaces 
A)  third-party marketplaces 
B)  seller-side marketplaces 
C)  buyer-side marketplaces 
D)  trading partner marketplaces

Question 20

One method of conducting voice-based e-commerce is using e-wallets.

Accepted Answer

A) True 
 B)False

A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

_____ is a popular online payment system used on many online auction sites.

In the third-party exchange marketplace model, a__________concentrates on a specific industry or market.

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.

Using the _____, e-commerce sites sell digital products and services.

__________relies on text-to-speech technologies.

In the context of Web marketing, a cookie is:

Which of the following is a supporting activity in a value chain?

A similarity between e-commerce and traditional commerce is that both:

_____ is a method for improving the volume or quality of traffic to a Web site.

Click-and-brick e-commerce struggle to incorporate online interaction.

Companies exclusively using business-to-consumer (B2C) applications:

In the context of Web marketing, the term _____ refers to one user viewing one ad.

The__________of e-commerce is an extension of traditional marketing media, such as radio and television.

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

One method of conducting voice-based e-commerce is using e-wallets.

Information Systems: an Overview

Computers: the Machines Behind Computing

Database Systems, Data Warehouses, and Data Marts

Personal, Legal, Ethical, and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet, Intranets, and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends, Technologies, and Applications

Filters

Exam 8: E-Commerce

A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

_____ is a popular online payment system used on many online auction sites.

In the third-party exchange marketplace model, a__________concentrates on a specific industry or market.

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.

Using the _____, e-commerce sites sell digital products and services.

__________relies on text-to-speech technologies.

In the context of Web marketing, a cookie is:

Which of the following is a supporting activity in a value chain?

A similarity between e-commerce and traditional commerce is that both:

_____ is a method for improving the volume or quality of traffic to a Web site.

Click-and-brick e-commerce struggle to incorporate online interaction.

Companies exclusively using business-to-consumer (B2C) applications:

In the context of Web marketing, the term _____ refers to one user viewing one ad.

The__________of e-commerce is an extension of traditional marketing media, such as radio and television.

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

One method of conducting voice-based e-commerce is using e-wallets.

Information Systems: an Overview

Computers: the Machines Behind Computing

Database Systems, Data Warehouses, and Data Marts

Personal, Legal, Ethical, and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet, Intranets, and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends, Technologies, and Applications

Filters