Question 1

Kellogg's branded cereal, bars, and drinks fall into which category of branded products?

Accepted Answer

A)  manufacturer's 
B)  private label 
C)  family 
D)  individual 
E)  edible 
A)  manufacturer's 
B)  private label 
C)  family 
D)  individual 
E)  edible

Question 2

Industrial glue and food preservatives are business products that are classified as

Accepted Answer

A)  installations. 
B)  capital items. 
C)  accessory equipment. 
D)  component parts. 
E)  process materials. 
A)  installations. 
B)  capital items. 
C)  accessory equipment. 
D)  component parts. 
E)  process materials.

Question 3

Bao was worried when his product's sales began to fall off, so he instructed his creative team to try to improve on its features and hopefully extend the product's life. This likely occurred during the ________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  decline 
C)  maturity 
D)  growth 
E)  maintenance 
A)  introduction 
B)  decline 
C)  maturity 
D)  growth 
E)  maintenance

Question 4

Magliano's Furniture Solutions includes assembly instructions with pictures on the back of the packaging for each product it sells. Which function of packaging does this best represent?

Accepted Answer

A)  protection for the consumer 
B)  assist consumers with using the product 
C)  promoting brand awareness 
D)  providing product information 
E)  innovative branding for the product 
A)  protection for the consumer 
B)  assist consumers with using the product 
C)  promoting brand awareness 
D)  providing product information 
E)  innovative branding for the product

Question 5

State Farm Insurance offers life insurance, car insurance, homeowner's insurance, and more. It promotes its agencies as a one-stop shop to purchase all these services. State Farm's suite of insurance services can best be described as which brand type?

Accepted Answer

A)  private label 
B)  equity 
C)  family 
D)  umbrella 
E)  individual 
A)  private label 
B)  equity 
C)  family 
D)  umbrella 
E)  individual

Question 6

Varana prefers to do her clothes shopping on the Internet so she can compare brands and prices. What class of products does Varana shop for in this way?

Accepted Answer

A)  convenience 
B)  specialty 
C)  retail 
D)  shopping 
E)  unsought 
A)  convenience 
B)  specialty 
C)  retail 
D)  shopping 
E)  unsought

Question 7

Laptop computer sales have started to level off over the past few years due to stiff competition in the form of tablets and other mobile devices. Manufacturers like Dell have been focused on reducing costs and improving production processes for their laptops in order to maintain profitability. Laptop computers are most likely in which stage of the product life cycle?

Accepted Answer

A)  decline 
B)  discontinuous 
C)  knockoff 
D)  maturity 
E)  equity 
A)  decline 
B)  discontinuous 
C)  knockoff 
D)  maturity 
E)  equity

Question 8

Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?

Accepted Answer

A)  capital 
B)  shopping 
C)  innovation 
D)  specialty 
E)  convenience 
A)  capital 
B)  shopping 
C)  innovation 
D)  specialty 
E)  convenience

Question 9

Plateau Outerwear manufactures coats, hats, and gloves for its customers. Plateau has conducted research and knows that a large portion of its sales can be attributed to the positive feelings customers have towards the company's stance on environmentally friendly production processes. This example best describes the concept of brand

Accepted Answer

A)  loyalty. 
B)  insistence. 
C)  awareness. 
D)  equity. 
E)  preference. 
A)  loyalty. 
B)  insistence. 
C)  awareness. 
D)  equity. 
E)  preference.

Question 10

Which function of packaging is important when you drop your new phone in a mud puddle?

Accepted Answer

A)  promote the product as being different from competitors 
B)  provide product information 
C)  help consumers use the product 
D)  protect the product 
E)  indicate price and UPC 
A)  promote the product as being different from competitors 
B)  provide product information 
C)  help consumers use the product 
D)  protect the product 
E)  indicate price and UPC

Question 11

Video game manufacturers include recommended age specifications on the packaging for games. Which function of packaging does this information best address?

Accepted Answer

A)  protection for the product manufacturer 
B)  promoting brand equity 
C)  provides product information 
D)  helps ensure brand awareness 
E)  promotes differences in competitor products 
A)  protection for the product manufacturer 
B)  promoting brand equity 
C)  provides product information 
D)  helps ensure brand awareness 
E)  promotes differences in competitor products

Question 12

Blu-ray DVD players hit the market in 2002. Due to their enhanced picture quality, they have slowly replaced standard DVD players in most stores. The standard DVD players best represent an example of

Accepted Answer

A)  discontinuous innovation. 
B)  controlled obsolescence. 
C)  declining innovation. 
D)  product obsolescence. 
E)  product screening. 
A)  discontinuous innovation. 
B)  controlled obsolescence. 
C)  declining innovation. 
D)  product obsolescence. 
E)  product screening.

Question 13

Define each of the classes of consumer goods and services. Provide an example for each one.

Accepted Answer

Consumer goods and services can be class

Question 14

Dynate Logistics has contracted with a construction firm to build a new depot for its fleet of trucks. The new depot best represents an example of which business product class?

Accepted Answer

A)  capital items 
B)  business services 
C)  accessory equipment 
D)  installations 
E)  component parts 
A)  capital items 
B)  business services 
C)  accessory equipment 
D)  installations 
E)  component parts

Question 15

________ are the large, long-lasting pieces of equipment a business purchases, like a commercial oven in a restaurant.

Accepted Answer

A)  Raw materials 
B)  Capital items 
C)  Accessory equipment 
D)  Component parts 
E)  Supplies 
A)  Raw materials 
B)  Capital items 
C)  Accessory equipment 
D)  Component parts 
E)  Supplies

Question 16

The primary purpose of a UPC code on packaging is to be read by bar code scanners.

Accepted Answer

A) True 
 B)False

Question 17

Sales are usually low and there is risk the product will be rejected in the ________ stage of the product life cycle.

Accepted Answer

A)  pre-production 
B)  introduction 
C)  maintenance 
D)  maturity 
E)  growth 
A)  pre-production 
B)  introduction 
C)  maintenance 
D)  maturity 
E)  growth

Question 18

Tonja has never even ridden a motorcycle, but she recognizes the name Harley Davidson. Tonja demonstrates brand

Accepted Answer

A)  value. 
B)  equity. 
C)  preference. 
D)  awareness. 
E)  insistence. 
A)  value. 
B)  equity. 
C)  preference. 
D)  awareness. 
E)  insistence.

Question 19

Cvijeta runs an automotive parts store that sells things like tires, brake parts, and batteries to automotive service centers across the country. The items are then used to repair vehicles for customers. These products can best be described as a form of ________, a type of ________ goods.

Accepted Answer

A)  raw materials; unsought 
B)  process materials; specialty 
C)  discontinuous equipment; consumer 
D)  supplies; convenience 
E)  component parts; industrial 
A)  raw materials; unsought 
B)  process materials; specialty 
C)  discontinuous equipment; consumer 
D)  supplies; convenience 
E)  component parts; industrial

Question 20

Sean is a broker that sells lumber to businesses. Which classification of business products is lumber?

Accepted Answer

A)  raw materials 
B)  capital items 
C)  accessory equipment 
D)  component parts 
E)  supplies 
A)  raw materials 
B)  capital items 
C)  accessory equipment 
D)  component parts 
E)  supplies

Kellogg's branded cereal, bars, and drinks fall into which category of branded products?

Industrial glue and food preservatives are business products that are classified as

Bao was worried when his product's sales began to fall off, so he instructed his creative team to try to improve on its features and hopefully extend the product's life. This likely occurred during the ________ stage of the product life cycle.

Magliano's Furniture Solutions includes assembly instructions with pictures on the back of the packaging for each product it sells. Which function of packaging does this best represent?

State Farm Insurance offers life insurance, car insurance, homeowner's insurance, and more. It promotes its agencies as a one-stop shop to purchase all these services. State Farm's suite of insurance services can best be described as which brand type?

Varana prefers to do her clothes shopping on the Internet so she can compare brands and prices. What class of products does Varana shop for in this way?

Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?

Which function of packaging is important when you drop your new phone in a mud puddle?

Video game manufacturers include recommended age specifications on the packaging for games. Which function of packaging does this information best address?

Blu-ray DVD players hit the market in 2002. Due to their enhanced picture quality, they have slowly replaced standard DVD players in most stores. The standard DVD players best represent an example of

Define each of the classes of consumer goods and services. Provide an example for each one.

Dynate Logistics has contracted with a construction firm to build a new depot for its fleet of trucks. The new depot best represents an example of which business product class?

________ are the large, long-lasting pieces of equipment a business purchases, like a commercial oven in a restaurant.

The primary purpose of a UPC code on packaging is to be read by bar code scanners.

Sales are usually low and there is risk the product will be rejected in the ________ stage of the product life cycle.

Tonja has never even ridden a motorcycle, but she recognizes the name Harley Davidson. Tonja demonstrates brand

Cvijeta runs an automotive parts store that sells things like tires, brake parts, and batteries to automotive service centers across the country. The items are then used to repair vehicles for customers. These products can best be described as a form of , a type of goods.

Sean is a broker that sells lumber to businesses. Which classification of business products is lumber?

Fundamentals of the Business World

Acting Ethically and Socially Responsible

Fundamentals of Economics and Types of Markets

The Development of the Global Economy

Entrepreneurship: From Startup to Growth

Accounting and Financial Statements

Core Components of Finance and Banking

Securities, Investments, and Financial Literacy

Essentials of Leadership and Management

Operations Management

Human Resource Management and Labor Relations

Organizational Behavior

Products

Pricing and Distribution

Promotion Mix: Tools, Goals, and Strategies

Filters

Exam 13: Introduction to Marketing

Kellogg's branded cereal, bars, and drinks fall into which category of branded products?

Industrial glue and food preservatives are business products that are classified as

Bao was worried when his product's sales began to fall off, so he instructed his creative team to try to improve on its features and hopefully extend the product's life. This likely occurred during the ________ stage of the product life cycle.

Magliano's Furniture Solutions includes assembly instructions with pictures on the back of the packaging for each product it sells. Which function of packaging does this best represent?

State Farm Insurance offers life insurance, car insurance, homeowner's insurance, and more. It promotes its agencies as a one-stop shop to purchase all these services. State Farm's suite of insurance services can best be described as which brand type?

Varana prefers to do her clothes shopping on the Internet so she can compare brands and prices. What class of products does Varana shop for in this way?

Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?

Which function of packaging is important when you drop your new phone in a mud puddle?

Video game manufacturers include recommended age specifications on the packaging for games. Which function of packaging does this information best address?

Blu-ray DVD players hit the market in 2002. Due to their enhanced picture quality, they have slowly replaced standard DVD players in most stores. The standard DVD players best represent an example of

Define each of the classes of consumer goods and services. Provide an example for each one.

Dynate Logistics has contracted with a construction firm to build a new depot for its fleet of trucks. The new depot best represents an example of which business product class?

________ are the large, long-lasting pieces of equipment a business purchases, like a commercial oven in a restaurant.

The primary purpose of a UPC code on packaging is to be read by bar code scanners.

Sales are usually low and there is risk the product will be rejected in the ________ stage of the product life cycle.

Tonja has never even ridden a motorcycle, but she recognizes the name Harley Davidson. Tonja demonstrates brand

Cvijeta runs an automotive parts store that sells things like tires, brake parts, and batteries to automotive service centers across the country. The items are then used to repair vehicles for customers. These products can best be described as a form of ________, a type of ________ goods.

Sean is a broker that sells lumber to businesses. Which classification of business products is lumber?

Fundamentals of the Business World

Acting Ethically and Socially Responsible

Fundamentals of Economics and Types of Markets

The Development of the Global Economy

Entrepreneurship: From Startup to Growth

Accounting and Financial Statements

Core Components of Finance and Banking

Securities, Investments, and Financial Literacy

Essentials of Leadership and Management

Operations Management

Human Resource Management and Labor Relations

Organizational Behavior

Products

Pricing and Distribution

Promotion Mix: Tools, Goals, and Strategies

Filters

Cvijeta runs an automotive parts store that sells things like tires, brake parts, and batteries to automotive service centers across the country. The items are then used to repair vehicles for customers. These products can best be described as a form of , a type of goods.